The ForeCast
The ForeCast
Podcast Description
The ForeCast is a podcast by Rain the Growth Agency, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too. We close out each episode with our guest’s forecast for the future of their area of expertise.
Podcast Insights
Content Themes
The podcast focuses on advertising, media, and marketing trends, highlighting specific topics like TikTok's impact on the industry, influencer marketing dynamics, and forecasts for social media advertising, with episodes that explore evolving strategies and expert predictions.
The ForeCast is a podcast by Rain the Growth Agency, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too. We close out each episode with our guest’s forecast for the future of their area of expertise.
In this episode, Morgan chats with Max Snow, Co-Founder & CEO of Yobi, about how explainable AI is changing the way brands understand consumer behavior on the open web. Max shares how Yobi’s behavioral AI helps predict intent, personalize campaigns, and make ad spend dramatically more efficient. They also explore the future of ad tech, including why behavior-driven automation may outperform prompt-based tools, and how better data access and privacy-aware partnerships are shaping what’s next for marketers.
The ForeCast is a podcast by Rain, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too! We close out each episode with our guest’s forecast for the future of their area of expertise.
Timestamps:
Intro (0:51)
What Yobi does and why it’s different (1:08)
The origin story of Yobi (4:39)
How the Microsoft partnership came together (6:26)
Privacy and working with sensitive brands (8:25)
Rain’s work with Yobi and the impact on clients (9:49)
The future of AI in ad tech: behavioral prompting (12:15)
Outro (18:30)
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