In this episode, Morgan speaks with Rain the Growth Agency’s summer interns (Leticia Milesi-Halle, Tevon Phomphakdy, and Siobhan Nolan), as they wrap up their internships with the marketing, media planning, and project management departments, respectively. They provide their personal perspectives on the Gen Z audience, the role that influencers play in advertising, media consumption habits of Gen Z, and much more. The interns conclude by sharing their forecasts for their future careers. Do they plan to work in the advertising industry in a couple years? Find out by giving this episode a listen!

The ForeCast is a podcast by Rain the Growth Agency, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too! We close out each episode with our guest’s forecast for the future of their area of expertise.

Timestamps:

Intro (0:00)

Understanding Gen Z’s Brand Engagement (1:02)

The Role of Influencers in Marketing (4:02)

Preferred Platforms for Gen Z (6:22)

Brands Failing to Connect with Gen Z (10:20)

Gen Z’s Purchasing Behavior (13:57)

Interns’ Perspectives on Advertising Careers (16:01)

Interns’ Forecast (18:26)

Outro (20:20)

Please follow our podcast and leave a review!

Our website: https://www.rainforgrowth.com/

Follow us on social media!

LinkedIn: https://www.linkedin.com/company/rainthegrowthagency/?viewAsMember=true

Facebook: https://www.facebook.com/RainTheGrowthAgency

Instagram: https://www.instagram.com/rainthegrowthagency/

X: https://x.com/rainforgrowth

YouTube: https://www.youtube.com/channel/UC7LlxqQWvCl5nPIJctIuisw

TikTok: https://www.tiktok.com/@rainthegrowthagency