The ForeCast
The ForeCast
Podcast Description
The ForeCast is a podcast by Rain the Growth Agency, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too. We close out each episode with our guest’s forecast for the future of their area of expertise.
Podcast Insights
Content Themes
The podcast focuses on advertising, media, and marketing trends, highlighting specific topics like TikTok's impact on the industry, influencer marketing dynamics, and forecasts for social media advertising, with episodes that explore evolving strategies and expert predictions.
The ForeCast is a podcast by Rain the Growth Agency, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too. We close out each episode with our guest’s forecast for the future of their area of expertise.
In this episode of The ForeCast, Morgan speaks with Pilaar Terry, Managing Partner and COO of POV Agency, a boutique strategic communications agency that reimagines how PR and communications are done and who it’s done by. Pilaar discusses media narratives around diversity, equity, and inclusion, why brands should focus on authenticity, what led her to found her own boutique PR and communications agency and more!
The ForeCast is a podcast by Rain the Growth Agency, hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too! We close out each episode with our guest’s forecast for the future of their area of expertise.
Timestamps:
Intro (0:00)
Current Trends in DEI Efforts (1:03)
The Evolution of AI in Advertising (3:07)
The Importance of Authenticity in DEI (4:09)
Personal Perspectives in DEI (5:41)
Founding POV Agency: A Personal Journey (9:00)
Advice for Those Feeling Undervalued (11:42)
Integrating Spirituality into Business (15:24)
Her Forecast (17:11)
Outro (18:47)
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