Email Marketing Experiments 🧪 | Think It. Test It. Share It

Email Marketing Experiments 🧪 | Think It. Test It. Share It
Podcast Description
Discover the behind-the-scenes of our successful and failed email marketing campaigns💌 || Think it - Test it - Share it.Simply put; what we've tried that worked or didn't work.If you have an email list or you manage an email list for clients, and you're bullish about getting results using data as your north star, follow our journey. It'll encourage independent thought & empower entrepreneurs like you
Podcast Insights
Content Themes
The podcast focuses on sustainable marketing strategies, optimizing email marketing, and avoiding pitfalls in campaign execution. Episodes cover a variety of topics, including how to build your email list through speaking engagements, podcast guest opportunities, and the balance of providing value without oversharing, exemplified by discussions on pre-launch essentials and email engagement strategies.

Podcast Mission:
To reveal what actually works (and what doesn’t) in email marketing by showcasing real-life experiments, successes, and flops—helping listeners learn actionable strategies for better open rates, list growth, engagement, and sales.
Email Marketing Experiments is the podcast that pulls back the curtain on what actually works in email marketing—and what flops.
In here, you discover the behind-the-scenes of failed and successful email marketing campaigns
From welcome sequences to sales campaigns, list growth strategies and more, we test ideas, break down results, and spill the tea.
Whether you own an email list or manage one for clients, this show is your guide for smarter, data-driven email marketing.
Think it. Test it. Share it. Learn from our wins and losses—so you don’t have to repeat them.
INSIDE THIS EPISODE:
Struggling to get your subscribers to open and click your emails? In this episode, Sandra Tabansi breaks down the practical tweaks she made to improve open rates and click-through rates, why understanding your metrics is key to growth, and how social listening can help you craft emails that resonate with your audience.
If you’re ready to turn low-engagement emails into high-performing ones, this is a must-listen!
GUEST RESOURCES:
👤 Guest: Sandra Tabansi
📩LinkedIn: http://www.linkedin.com/in/techcontentexpert/
LISTEN OUT FOR
✅ When Sandra struggled with getting people to click—and what changed
✅ How and why she implemented segmentation for better engagement
✅ The type of CTA that works best—and how to choose the right timing for maximum clicks
✅ How she tracks data to identify the real engines driving email list growth
✅ Why understanding your click-through rates & open rates can make or break your strategy
EPISODE HIGHLIGHTS
🎯 Ready to turn more readers into clickers? Discover Sandra’s proven strategies for improving email engagement and driving conversions!
⏰ 11:02 – What to do when you don’t have full autonomy but need to grow a list
⏰ 14:46 – How she helped a brand grow its list (key metrics revealed)
⏰ 24:14 – Writing CTAs that get clicks: Pain points vs benefits
⏰ 28:32 – The results after tweaking her emails
⏰ 30:44 – How the new strategies impacted her email metrics
⏰ 38:15 – Using social listening to grow your brand
🚨Open Rate Confession👇
⏰ 41:30 – Her biggest email marketing mistake so far (and what she learned from it!)
⏰ 43:49 – How to join Sandra’s newsletter
CONNECT WITH HOST;
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations and conversions all through email marketing.
Work With Me: https://forms.fillout.com/t/mjZ8unuvtyus?
Instagram – https://www.instagram.com/sapphirelearninghub/
LinkedIn – https://www.linkedin.com/in/ayebanoabenwari/
Online Email Marketing School🎓 –
I believe anyone including you can master email copywriting and marketing and get paid to offer it as a service to local and foreign clients.
In our online school, we use the PIE framework to ensure you get practical implementation and experience. You see confidence and skill comes from doing. And in here’ that’s how we roll.
LinkedIn – https://www.linkedin.com/company/sapphirelearninghub
Instagram – https://www.instagram.com/sapphirelearninghub
Store – https://sapphirelearninghub.nestuge.com/
Community –
Connect With Host
Hi, I’m Dr. Sapphire (Ayebanoa Sapphire Benwari) and I’m always excited to help you start and grow your list with my team. My goal is to help you build community, conversations, and conversions all through email marketing.
- Work With Me: Click Here to View All Email Marketing Services
- Instagram: https://www.instagram.com/dr.sapphire_/
- LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.