PromoTix University
PromoTix University
Podcast Description
PromoTix University is the go-to podcast for event organizers, promoters, and venue owners who want to sell more tickets, fill more seats, and maximize event profits. Hosted by Will Royall, a 15 year festival, venue, and event business veteran, this podcast delivers no-fluff, high-impact tactics for sponsor acquisition, vendor negotiation, operations, marketing, and other strategies to help you grow your events and ticket sales.
Each episode breaks down proven tactics, industry insights, and real-world case studies that you can apply immediately. Whether you run concerts, festivals, trade shows, sporting events, or community gatherings, you’ll learn how to boost attendance, improve promotions, and out-market the competition.
From paid ads to organic growth, influencer marketing to audience retention, PromoTix University gives you the tools to turn struggling events into sellout successes. Tune in for actionable lessons, expert interviews, and insider secrets—all for free.
🎟️ Stop guessing. Start growing. Welcome to PromoTix University.
Podcast Insights
Content Themes
The podcast focuses on ticket sales, event marketing, and profit maximization, covering topics like sponsor acquisition, vendor negotiation, and digital advertising strategies, with episodes such as optimizing ROI on ads and effective promotional tactics for festivals and concerts.
PromoTix University is the go-to podcast for event organizers, promoters, and venue owners who want to sell more tickets, fill more seats, and maximize event profits. Hosted by Will Royall, a 15 year festival, venue, and event business veteran, this podcast delivers no-fluff, high-impact tactics for sponsor acquisition, vendor negotiation, operations, marketing, and other strategies to help you grow your events and ticket sales.
Each episode breaks down proven tactics, industry insights, and real-world case studies that you can apply immediately. Whether you run concerts, festivals, trade shows, sporting events, or community gatherings, you’ll learn how to boost attendance, improve promotions, and out-market the competition.
From paid ads to organic growth, influencer marketing to audience retention, PromoTix University gives you the tools to turn struggling events into sellout successes. Tune in for actionable lessons, expert interviews, and insider secrets—all for free.
🎟️ Stop guessing. Start growing. Welcome to PromoTix University.
PromoTix University Podcast – Episode 5 🎙️
Secrets to Event Success: How Victory Athletics is Winning in Cheerleading Competition Production – Carrie Page & Madison Gregory
In this episode of PromoTix University, host Will Royall explores the world of cheerleading event production with Carrie Page and Madison Gregory from Victory Athletics. Learn how they have become leaders in the industry through innovative production, unique scoring systems, and a customer-first approach.
Dive into how they go against the grain on things like “Stay to Play” and really set themselves apart through differentiation and consistency of quality amongst their events.
📖 Chapters
00:00 – PromoTix University Opening Teaser
00:41 – Victory Athletics Introduction
01:34 – Running Many Events with a Lean Team
03:05 – Standing Out in a Competitive Market
05:38 – Key Decisions When Expanding Into New Markets
08:28 – The Deposit Lock-In System
09:43 – How to Maintain Consistency In Quality Across Many Events
11:22 – Awards and Recognition at Events As a Differentiator
15:16 – Increasing Spectator Attendance
16:40 – Why Victory Athletics Doesn’t Do “Stay-To-Play”
19:22 – Innovative Scoring System To Increase Attendance
22:16 – Advice for New Event Producers
24:35 – Wrapping it Up With Victory Athletics
25:09 – Differentiation in Event Management & Show Closing
💻 Follow me
YouTube: https://www.youtube.com/@williamroyalljr
TikTok: https://tiktok.com/williamroyalljr
Instagram: https://www.instagram.com/williamroyalljr
Facebook: https://www.facebook.com/williamroyalljr
LinkedIn: https://linkedin.com/in/williamroyalljr
Website: https://www.promotix.com/
#CheerleadingEvents #EventProduction #VictoryAthletics #CheerCompetition #EventSuccess #PromoTixUniversity #Cheerleading #EventInnovation #CheerEventProducers #SportsEvents #ticketing #spectatorticketing #eventmarketing
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