PromoTix University
PromoTix University
Podcast Description
PromoTix University is the go-to podcast for event organizers, promoters, and venue owners who want to sell more tickets, fill more seats, and maximize event profits. Hosted by Will Royall, a 15 year festival, venue, and event business veteran, this podcast delivers no-fluff, high-impact tactics for sponsor acquisition, vendor negotiation, operations, marketing, and other strategies to help you grow your events and ticket sales.
Each episode breaks down proven tactics, industry insights, and real-world case studies that you can apply immediately. Whether you run concerts, festivals, trade shows, sporting events, or community gatherings, you’ll learn how to boost attendance, improve promotions, and out-market the competition.
From paid ads to organic growth, influencer marketing to audience retention, PromoTix University gives you the tools to turn struggling events into sellout successes. Tune in for actionable lessons, expert interviews, and insider secrets—all for free.
🎟️ Stop guessing. Start growing. Welcome to PromoTix University.
Podcast Insights
Content Themes
The podcast focuses on ticket sales, event marketing, and profit maximization, covering topics like sponsor acquisition, vendor negotiation, and digital advertising strategies, with episodes such as optimizing ROI on ads and effective promotional tactics for festivals and concerts.
PromoTix University is the go-to podcast for event organizers, promoters, and venue owners who want to sell more tickets, fill more seats, and maximize event profits. Hosted by Will Royall, a 15 year festival, venue, and event business veteran, this podcast delivers no-fluff, high-impact tactics for sponsor acquisition, vendor negotiation, operations, marketing, and other strategies to help you grow your events and ticket sales.
Each episode breaks down proven tactics, industry insights, and real-world case studies that you can apply immediately. Whether you run concerts, festivals, trade shows, sporting events, or community gatherings, you’ll learn how to boost attendance, improve promotions, and out-market the competition.
From paid ads to organic growth, influencer marketing to audience retention, PromoTix University gives you the tools to turn struggling events into sellout successes. Tune in for actionable lessons, expert interviews, and insider secrets—all for free.
🎟️ Stop guessing. Start growing. Welcome to PromoTix University.
PromoTix University Podcast – Episode 4 🎙️
How to Legally (and Creatively) Integrate Cannabis into Your Events – Kristy Caldwell & Gopi Sangha
In this episode of the PromoTix University Podcast, host Will Royall explores the fast-evolving world of cannabis-friendly events with two industry trailblazers: Kristy Caldwell, founder of Harvest Fest in Oklahoma, and Gopi Sangha, co-founder of High Frequency and The Cusp Agency in California.
From underground roots to fully licensed retail and consumption zones at major festivals, Kristy and Gopi share how they’re pushing boundaries—and staying compliant—while creating unforgettable experiences for attendees. You’ll hear what it takes to pull off legal cannabis activations, the realities of working with patchwork state and local regulations, and how to rethink traditional alcohol-driven revenue models.
🌱 Gopi dives deep into the behind-the-scenes of California’s cannabis lounges, delivery workflows, and festival activations like “Ganja Garden” at Dirtybird Campout. 🌾 Kristy breaks down how Harvest Fest navigates Oklahoma’s evolving laws and why trust and community are the secret ingredients in pulling it off.
🔥 Whether you’re eyeing your first 420-friendly event or want to level up your existing production, this episode delivers actionable advice on compliance, marketing, risk management—and how to create high-vibe, high-integrity experiences that resonate with today’s cannabis culture.
📖 Chapters
00:00 – Introduction to the PromoTix University Cannabis Episode
01:14 – The Rise of Cannabis Events and Our Guests Today
02:08 – Gopi Sangha’s Journey into Cannabis Event Production
03:24 – Navigating the Patchwork of Cannabis Policies
05:46 – Misconceptions About Cannabis Integration in Events
08:12 – Innovative Retail Models: The Ice Cream Truck Approach
09:25 – The Ganja Garden Experience at Dirty Bird Campout
11:36 – Compliance and Stakeholder Education in Cannabis Events
13:48 – Timeline for Cannabis Event Activations
15:32 – Navigating Marketing Challenges in Cannabis Events
19:56 – Payment Processing and Financial Challenges
23:41 – Shifting Demographics, Behaviors, and Consumption Trends
26:35 – Revenue Models for Cannabis Activations
30:25 – The Future of Cannabis Events and Activations
34:17 – Introduction to Kristy Caldwell and Harvest Fest
35:03 – The Birth of Harvest Fest
36:42 – Navigating Regulations, Vendor Challenges, and Trolley Rides
40:32 – Impact of Regulations on Small Growers
44:49 – Marketing Challenges in the Cannabis Industry
49:23 – Lessons from High Times Festival in Oklahoma
51:46 – Ticketing and Event Management Innovations for Cannabis Events
55:27 – The Future Vision for Harvest Fest
💻 Follow me
YouTube: https://www.youtube.com/@williamroyalljr
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LinkedIn: https://linkedin.com/in/williamroyalljr
Website: https://www.promotix.com/
#cannabis #cannabisevents #cannabisfestivals #cannabispolicy #oklahomacannabis #californiacannabis #weed #marijuana #cannabismarketing #ticketing #events
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