Facade Focus
Facade Focus
Podcast Description
I'm connecting the Global Facade Industry by interviewing leaders in each continent to discuss industry problems, explore solutions and help create a positive outcome for the global industry.
Podcast Insights
Content Themes
The podcast covers themes related to the facade industry including technological advancements, project management, market trends, and best practices. Episodes discuss topics like automation in construction with experts from Raise Robotics, challenges of tradition in glazing with insights from Sole Source Consultants, and the significance of collaboration in project success with Wheaton Sprague, focusing on how these aspects can drive improvement and innovation.
I’m connecting the Global Facade Industry by interviewing leaders in each continent to discuss industry problems, explore solutions and help create a positive outcome for the global industry.
Sponsors
Architectural Glass & Aluminum (AGA)
Website: https://aga-ca.com
LinkedIn: linkedin.com/agaengineered
Guest
Steven Gaynor of Pivoth Corp
LinkedIn: https://www.linkedin.com/in/stevenedwardgaynor/
Pivoth: https://www.linkedin.com/company/pivoth/
Host
Tom Caldicott, CEO of Unity Search
Website: www.unitysearchltd.com
LinkedIn: linkedin.com/tom-unitysearch
Chapters
00:00 – Introduction to Steven Gaynor and Pivoth
02:07 – The Formation of Raina and Its Purpose
03:53 – Challenges in the Exterior Wall Assembly Industry
09:59 – Collaboration and Communication in Construction
17:58 – Real-Life Examples of Market Entry Success
25:51 – The Future of Collaboration in the Industry
27:22 – Performance and Cost: The Core Concerns
30:04 – The Value Proposition of Quality Over Cost
33:42 – Marketing Strategies: Fear vs. Advantage
39:41 – Collaboration and Industry Improvement
40:09 – Getting Involved: A Call to Action
42:41 – Quick Fire Questions: Personal Insights
Intro
Hey guys, and welcome to another episode of the Facade Focus podcast, where I aim to connect the global facade industry by sharing knowledge and experience for others to learn from. Over the coming weeks, I’ll be interviewing leaders and industry experts across the globe to discuss common problems people are facing and explore the innovative solutions that will help you in your learning journey.
This week, I’m joined by Steven Gaynor — founder of Pivoth and one of the key voices behind the Rain Screen Association of North America. Steven’s work is all about helping building product manufacturers break into — or scale within — the commercial facade market.
Steven spent the last two decades working in the cladding and rainscreen industry. From his early days in waterproofing to advising global companies on market entry and compliance, Steven’s passionate about helping businesses reduce friction and bring real value across the supply chain.
In this episode, we talk about why exterior wall assemblies still suffer from siloed thinking, how better collaboration can unlock performance and cost savings, and what we can learn from how Europe approaches facade integration. We also dig into the reality of bringing new products to market — what works, what doesn’t, and why brute force and persistence still matter.
So if you’re building products, launching systems, or just trying to improve how the industry communicates, this one’s full of insights to help you move in the right direction.
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