In this episode of Inside the Spec, Megan Kacvinsky and Vardhan Mehta engage with John Crosby, the new president of the Window and Door Manufacturers Association. They discuss the challenges and opportunities within the window and door industry, focusing on overcommoditization, consumer preferences, and the importance of innovation and testing standards. John shares insights from his extensive experience in construction and policymaking, emphasizing the need for the industry to accelerate and adapt to changing market dynamics. The conversation highlights the significance of collaboration among industry players and the evolving expectations of consumers, particularly younger generations.