V3 podcasts tries to showcase their audience's VIVID VIBRANT VOICES (V3) Its a series of bringing niche professionals onto the platform to describe what they do that is different from the madding crowd, or rather what their unique selling proposition is.

In this episode, we explore the world of Patola the centuries-old double-ikat weaving tradition from Patan, Gujarat, where every thread is dyed and positioned with precision before it’s even woven, and a single saree can take up to a year to complete. It’s a craft passed down through generations, with very few families still practicing it today.

The episode has Preeti Parmar, owner of Virasat patola of Bopal and daughter in law of one of the oldest artisans of this beautiful weave acting as podcaster in her shop which showcases some beautiful pieces of Patola sarees and dupattas in the background.

We’re joined by a specialist in the gifting industry, Aarti Mehta of Riddhi Enterprises to help us understand current gifting trends in the market, both Indian and NRI, and discuss with the host, why Patola has held its place as a meaningful choice for weddings, milestones, and heritage gifting even as mass-produced alternatives dominate the market.

We talk about what makes authentic Patola different, how to identify genuine craftsmanship, and why more people are choosing gifts rooted in culture and story rather than trend.

Tune in for a conversation on tradition, authenticity, and what it really means to give something that lasts.

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