Called to Action
Called to Action
Podcast Description
Called To Action is a podcast where the latest trends and research in B2B marketing are investigated and discussed. At the end of each episode, you’ll get ideas for tactics to use in your company’s marketing. What action will you take next?
This podcast, produced by Aimtal, a digital marketing agency, features the company’s CEO and Co-founder, Janet Mesh, and Growth Marketing Lead, Tucker Delaney-Winn, as the hosts, along with special guest speakers and industry thought leaders.
Podcast Insights
Content Themes
The podcast explores various themes in B2B marketing such as marketing processes, video marketing strategies, and buyer journey attribution, with episodes detailing actionable tactics like developing effective video content and improving marketing alignment between departments.
Called To Action is a podcast where the latest trends and research in B2B marketing are investigated and discussed. At the end of each episode, you’ll get ideas for tactics to use in your company’s marketing. What action will you take next?
This podcast, produced by Aimtal, a digital marketing agency, features the company’s CEO and Co-founder, Janet Mesh, and Growth Marketing Lead, Tucker Delaney-Winn, as the hosts, along with special guest speakers and industry thought leaders.
Are your video marketing strategies keeping up with the latest B2B trends?
For years, we treated YouTube as the ultimate destination for B2B video. But the data from Wistia’s 2026 State of Video Report shows that B2B buyers have moved, and their headspace has shifted. If you want real results, you have to meet your audience where they are already in “work mode
In this episode of Call to Action, hosts Janet Mesh and Tucker Delaney-Wynn of Aimta chat with Sam Balter and Meg D’Alessandro from Wistia to unpack the data and actionable takeaways from the report and much more.
In this episode, you will learn:
- LinkedIn’s video dominance: Why LinkedIn has officially become the #1 video channel for B2B marketers, beating out YouTube for content sharing, organic discovery, and highly targeted paid ads
- The production vs. promotion gap: A breakdown of why marketing teams spend significantly more time on creation (57%) than promotion (20%), and how AI can help streamline your post-production distribution workflows
- The webinar engagement boom continues: Why search interest in webinars has tripled since 2020 and how this format continues to achieve unmatched engagement rates
- The video-first content flywheel: Why starting campaigns with video makes downstream writing (like blogs) much easier, and how you can build confidence by testing low-stakes video updates internally
Tune in to the full episode to learn how to build a high-performing video-first flywheel, align marketing with sales through webinar engagement signals, and double your website conversions with on-page video content.
Sam Balter is Head of Content at Wistia, where he leads the team behind Wistia’s blog, webinars, guides, and the annual State of Video report. He’s spent his career in B2B helping brands make content that earns attention.
Meg Dalessandro is a Content Producer at Wistia, where she creates research, educational content, and video strategies that help marketers make better use of video. She works closely on Wistia’s annual State of Video Report and turns industry trends and performance data into practical advice for modern marketing teams. She’s also a firm believer that a few bad ideas are usually the fastest way to find a good one.
Resources shared in the episode:
📺Wistia’s State of Video Report + Webinar
🧠 Submit a bad idea to Meg here!
🤳 Called To Action episode on LinkedIn algorithm changes: https://youtu.be/BQq0LYcj35E?si=auxMrLgOQdyFznsv
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