Called to Action
Called to Action
Podcast Description
Called To Action is a podcast where the latest trends and research in B2B marketing are investigated and discussed. At the end of each episode, you’ll get ideas for tactics to use in your company’s marketing. What action will you take next?
This podcast, produced by Aimtal, a digital marketing agency, features the company’s CEO and Co-founder, Janet Mesh, and Growth Marketing Lead, Tucker Delaney-Winn, as the hosts, along with special guest speakers and industry thought leaders.
Podcast Insights
Content Themes
The podcast explores various themes in B2B marketing such as marketing processes, video marketing strategies, and buyer journey attribution, with episodes detailing actionable tactics like developing effective video content and improving marketing alignment between departments.
Called To Action is a podcast where the latest trends and research in B2B marketing are investigated and discussed. At the end of each episode, you’ll get ideas for tactics to use in your company’s marketing. What action will you take next?
This podcast, produced by Aimtal, a digital marketing agency, features the company’s CEO and Co-founder, Janet Mesh, and Growth Marketing Lead, Tucker Delaney-Winn, as the hosts, along with special guest speakers and industry thought leaders.
In this episode of Called to Action, Janet and Tucker break down exactly how this massive shift changes B2B brand visibility and what you need to do to stay in the game on LinkedIn, within AI chat, and the internet as a whole.
In this episode, you will learn:
✔️How LinkedIn’s 360Brew algorithm moves beyond hashtags, promotional posts, and virality to semantically understand the context and actual meaning behind your posts.
✔️Why LinkedIn now cross-references your posts with your profile’s headline and work history, and why a mismatch will suppress your reach
The new engagement metrics that actually matter, such as dwell time, saves, and sends.
✔️A proven “1-2-3 combo” content strategy utilizing specific post types and LinkedIn features for high-performing content (and what is working best for Aimtal’s clients).
✔️How LinkedIn has become the number two cited source for AI search engines like ChatGPT, and how to optimize your long-form content for Answer Engine Optimization (AEO)
✔️The exact reporting strategies that will prove your LinkedIn strategy’s impact on pipeline & revenue.
It is no longer just about winning the LinkedIn feed; it is about Answer Engine Optimization (AEO) and becoming the cited authority in the zero-click search era.
Watch the full episode to discover the actionable tactics for upgrading and aligning your LinkedIn strategy.
Disclaimer
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