Called to Action
Called to Action
Podcast Description
Called To Action is a podcast where the latest trends and research in B2B marketing are investigated and discussed. At the end of each episode, you’ll get ideas for tactics to use in your company’s marketing. What action will you take next?
This podcast, produced by Aimtal, a digital marketing agency, features the company’s CEO and Co-founder, Janet Mesh, and Growth Marketing Lead, Tucker Delaney-Winn, as the hosts, along with special guest speakers and industry thought leaders.
Podcast Insights
Content Themes
The podcast explores various themes in B2B marketing such as marketing processes, video marketing strategies, and buyer journey attribution, with episodes detailing actionable tactics like developing effective video content and improving marketing alignment between departments.
Called To Action is a podcast where the latest trends and research in B2B marketing are investigated and discussed. At the end of each episode, you’ll get ideas for tactics to use in your company’s marketing. What action will you take next?
This podcast, produced by Aimtal, a digital marketing agency, features the company’s CEO and Co-founder, Janet Mesh, and Growth Marketing Lead, Tucker Delaney-Winn, as the hosts, along with special guest speakers and industry thought leaders.
In this episode of Called To Action, Aimtal’s CEO Janet Mesh and co-host Tucker dive into one of the most underrated and high-impact strategies for increasing visibility and driving awareness: fully integrated customer marketing campaigns.
They break down how customer stories can serve as the anchor for omnichannel campaigns and walk through a real-life example of how Aimtal helped a client tell its story with a top customer to stand out in the competitive ServiceNow ecosystem.
What will you learn in this episode of Called To Action?
✔️ Why customer stories build trust and accelerate decision-making
✔️ How to repurpose a single story into a full-funnel, multichannel campaign
✔️ Tips for running a customer webinar that becomes your marketing engine
✔️ What to do if you don’t have customer stories yet
✔️ How thought leadership from your customers and team boosts visibility
Whether you’re starting from scratch or looking to optimize your existing campaigns, this episode gives you a roadmap for turning customer proof into a repeatable engine for growth.
💬 Connect with us on social media:
➡️ LinkedIn: / 11839247
➡️ Instagram: / aimtal_co
➡️ Blog: https://www.aimtal.com/blog
#B2BMarketing #CustomerMarketing #MarketingStrategy #ContentMarketing #CustomerStories
Disclaimer
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