Called to Action
Called to Action
Podcast Description
Called To Action is a podcast where the latest trends and research in B2B marketing are investigated and discussed. At the end of each episode, you’ll get ideas for tactics to use in your company’s marketing. What action will you take next?
This podcast, produced by Aimtal, a digital marketing agency, features the company’s CEO and Co-founder, Janet Mesh, and Growth Marketing Lead, Tucker Delaney-Winn, as the hosts, along with special guest speakers and industry thought leaders.
Podcast Insights
Content Themes
The podcast explores various themes in B2B marketing such as marketing processes, video marketing strategies, and buyer journey attribution, with episodes detailing actionable tactics like developing effective video content and improving marketing alignment between departments.
Called To Action is a podcast where the latest trends and research in B2B marketing are investigated and discussed. At the end of each episode, you’ll get ideas for tactics to use in your company’s marketing. What action will you take next?
This podcast, produced by Aimtal, a digital marketing agency, features the company’s CEO and Co-founder, Janet Mesh, and Growth Marketing Lead, Tucker Delaney-Winn, as the hosts, along with special guest speakers and industry thought leaders.
In this episode of Called to Action, we’re diving deep into the future of content and SEO!
Is your content strategy ready for 2025? 🤔 Our hosts Janet Mesh and Tucker Delaney-Winn sit down with Senior Content Manager, Emily Desrosiers. Together they explore the evolving landscape of content marketing and SEO, including how to navigate potential organic search traffic loss due to AI overviews and Search Generative Experience (SGE), referencing research and studies by Search Engine Journal, WyzOwl, and Frontiers in Psychology.
They’ll reveal how to adjust your content strategy in the age of AI, emphasizing the importance of diversification to stay visible and reach your audience. Plus, discover why investing in video is crucial and how to integrate it effectively across your content and channels.
Finally, learn why truly understanding your audience is more critical than ever to ensure you’re creating valuable and relevant content that resonates. Don’t miss these valuable insights – take action to adapt your content strategy for the future!
Want to learn how to build a killer video marketing strategy? Check out episode 3 of Called to Action!
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💬 Connect with us on social media:
➡️ Website: https://www.aimtal.com/
➡️ LinkedIn:https://www.linkedin.com/company/11839247/
➡️ Instagram: https://www.instagram.com/aimtal_co/
➡️ Blog: https://www.aimtal.com/blog
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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