Called to Action
Called to Action
Podcast Description
Called To Action is a podcast where the latest trends and research in B2B marketing are investigated and discussed. At the end of each episode, you’ll get ideas for tactics to use in your company’s marketing. What action will you take next?
This podcast, produced by Aimtal, a digital marketing agency, features the company’s CEO and Co-founder, Janet Mesh, and Growth Marketing Lead, Tucker Delaney-Winn, as the hosts, along with special guest speakers and industry thought leaders.
Podcast Insights
Content Themes
The podcast explores various themes in B2B marketing such as marketing processes, video marketing strategies, and buyer journey attribution, with episodes detailing actionable tactics like developing effective video content and improving marketing alignment between departments.
Called To Action is a podcast where the latest trends and research in B2B marketing are investigated and discussed. At the end of each episode, you’ll get ideas for tactics to use in your company’s marketing. What action will you take next?
This podcast, produced by Aimtal, a digital marketing agency, features the company’s CEO and Co-founder, Janet Mesh, and Growth Marketing Lead, Tucker Delaney-Winn, as the hosts, along with special guest speakers and industry thought leaders.
Janet and Tucker share a recap of the HubSpot INBOUND 2025 conference, sharing honest opinions and observations about the conference itself, announcements shared by HubSpot, and the overall future of marketing. They also analyze HubSpot’s new Loop Marketing playbook, defining it as a critical framework for growth in the AI era.
In this episode, you’ll get actionable insights on:
♾️ Analysis of HubSpot’s Loop Marketing framework: The four stages—Express, Tailor, Amplify, and Evolve—are explored as a guide for strategic iteration.
🙅🏻♀️ The continued shift to zero-click content: Marketers must prioritize showing up on social media, video, and LLMs, as half of all searches no longer result in a website click.
🚮 The danger of “AI Slop”: Why a weak foundation will lead to AI broadcasting that weakness at scale, emphasizing that quality content is still king.
⚙️ Operational challenges in organizations: The persistent problem of silos and the struggle to bridge marketing strategy to execution and operations.
Listen to the full episode now to understand the foundational strategies for preparing for the AI era and avoid common pitfalls for ensuring your marketing program is future-proof.
🔗 Links to resources in this episode:
HubSpot Loop Marketing: https://www.hubspot.com/loop-marketing
HubSpot INBOUND Spotlight: https://www.hubspot.com/spotlight
Gartner Report: https://www.gartner.com/en/marketing/…
Aimtal’s HubSpot marketing services: https://www.aimtal.com/service/revops…
💬 Connect with Aimtal:
LinkedIn: / aimtal
Instagram: / aimtal_co
Blog: https://www.aimtal.com/blog
💌Subscribe to Aimtal’s monthly email newsletter here: https://www.aimtal.com/newsletter
Disclaimer
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