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Welcome to The Elliott Caldwell Podcast On Successful DNA — the show where driven individuals break down the habits, experiences, and mindset behind building something real. Whether you’re an entrepreneur, investor, or someone chasing your next level, this podcast uncovers what it actually takes to turn momentum into long-term success.

Vince Perry is a serial entrepreneur, business broker, and exit planning advisor who has spent more than 17 years building, scaling, and selling businesses across multiple industries. From tennis academies and public adjusting firms to online education and business brokerage, Vince has experienced the challenges of entrepreneurship from nearly every angle.

In this episode, Vince breaks down why most business owners overestimate what their companies are worth, how messy financials can destroy a potential sale, and what buyers actually look for before making an acquisition. He explains why recurring revenue, clean books, customer diversity, strong systems, intellectual property, and reduced owner dependency can dramatically increase the value of a business.

Vince and Elliott also explore the growing demand for landscaping, HVAC, plumbing, property management, assisted living, and other recession-resistant businesses. They discuss why buying a “boring business” is not as easy as social media makes it seem, how private equity can help or hurt a company, and why entrepreneurs must perform serious due diligence before choosing a partner or acquisition.

The conversation also gets personal. Vince shares why he left corporate America during the 2008 recession, how losing friends at a young age shaped his approach to fatherhood, and why family remains his highest priority. He explains how he structures his schedule around his son, why entrepreneurship gave him the freedom he was searching for, and how he plans to teach his child to create income instead of simply asking for it.

At the heart of Vince’s philosophy is persistence. Problems do not disappear as your business grows. They simply change. The entrepreneurs who succeed are the ones who continue moving forward, building systems, solving problems, and preparing their companies for opportunities before those opportunities arrive.

This is a practical masterclass on buying businesses, preparing for an exit, increasing enterprise value, creating recurring revenue, balancing entrepreneurship with family, and building a company that can survive without you.

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