I spoke with Greg about why so many AI projects fail and what good UX has to do with it. We talked about the real role of research, why empathy beats aesthetics, and how designers can work better with data scientists. Whether you’re building with AI or just trying to make sense of it, this one’s full of hard-earned wisdom.

Over the years, Greg Nudelman has contributed to the world through:

* 24 design patents
* 6 Featured Mobile apps
* 6 design books in 3 languages including UX for AI: A Framework for Designing AI-Driven Products (April 2025)
* Hundreds of millions in design ROI
Greg loves leading UX teams that create the “When can I buy this?” experience for their customers, then nurturing innovative AI/ML-based products to market through creative four-in-a-box collaboration between PM, Data Science, Dev, and UX. As an “Ombudsman of Innovation”, Greg’s work revolves around twin obsessions: UX for AI and Practical DesignOps to bring customer-empowering ideas to market. Greg is a thought leader on UX for AI, Lean Product Design, Rapid Prototyping, and fast shipping of industry-defining digital products that exceed business goals and blow away customer expectations. Sought-after executive-level keynote speaker, with 100+ keynotes and workshops in 18 countries. Greg’s specialty is leading UX teams designing products for Artificial Intelligence, Machine Learning, IoT, Analytics, Mobile, Biotech, Finance, and creating Design Systems for Enterprise Software.

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