Future of Finance Marketing
Future of Finance Marketing
Podcast Description
Expert discussions and marketing counsel for finance brands that want to stand out and command attention. Explore what’s working, what’s next, and how the smartest minds in finance marketing are thinking ahead. futureoffinancemarketing.com
Podcast Insights
Content Themes
The show explores a variety of themes including innovative marketing strategies for finance brands, the impact of social media, and creative content tactics for enhancing customer engagement, featuring episodes on organic social strategies, personalized storytelling, and the use of AI in marketing.
Expert discussions and marketing counsel for finance brands that want to stand out and command attention. Explore what’s working, what’s next, and how the smartest minds in finance marketing are thinking ahead.
Host Jason Keath speaks with Allen Plummer, Global Head of Content at The Carlyle Group, about how the firm strategically uses owned media, LinkedIn newsletters, podcasts, and video content to build influence in private markets.
Timestamps:
02:41 – Owned media
06:26 – LinkedIn newsletters
09:20 – Podcast content
15:39 – Video and multimedia
19:27 – High-production vs low-fi
26:01 – Is YouTube underutilized in finance marketing?
29:51 – AI impact on discovery
32:28 – Career lessons
Resources & Links:
* The Carlyle Group: https://www.carlyle.com
* Allen Plummer on LinkedIn: https://www.linkedin.com/in/allenplummer
* Future of Finance Marketing Podcast: https://futureoffinancemarketing.com/
Join The Conversation:
Subscribe to Future of Finance Marketing on Apple Podcasts, Spotify, or other podcast platforms.
Connect with Jason Keath on LinkedIn for more insights on finance marketing trends: https://www.linkedin.com/in/jasonkeath
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