The FoundHers Podcast
The FoundHers Podcast
Podcast Description
FoundHers Podcast: Dive into the raw, unfiltered world of women entrepreneurs. Hosted by Hinal, this podcast unveils untold truths of building startups, from the messy 0-to-1 stage to hard-won breakthroughs. FoundHers delivers vulnerable stories, real failures, and genuine successes. It's a platform dedicated to empowering and inspiring the next generation of female founders, equipping them with knowledge to build powerful, unicorn-level businesses. Expect honest conversations, unspoken struggles, and crucial lessons learned. No fluff, just the real, empowering journey of FoundHers!
Podcast Insights
Content Themes
The podcast covers a wide range of topics including personal branding, the challenges of raising capital, social impact entrepreneurship, and the mechanics of effective marketing. Examples of specific episodes include discussions on packaging design with Briana Chandiramani, social entrepreneurship with Nikhita Kapur, and the realities of personal branding in the digital age with Komal Ramani-Makhija.
“Women are great listeners.” – You’ve probably heard this before, but here’s a little secret for you. 🤫Women also have great things to say, and we’re here to give the mic to all of these women! The FoundHers Podcast is your safe space. There is no filter here – be CURIOUS. REAL. RELATABLE.
For the women’s perspective that has long been missing from the world, we are bringing leaders, experts and professionals to voice their experiences and insights!
Hinal, our host and the HER of The FoundHers loves talking so anything from business, emotions to news and more – you’ve got her to hold a c
How do you build a business in a market that already feels overcrowded?
In this episode of The FoundHers Podcast, we sit down with Ghazal Gupta, founder of un:fltrd, to decode the Indian beauty market. This conversation goes deep into what actually matters when building a brand today: customer insights, market research, product positioning, and finding your niche in a highly competitive space. Ghazal shares her unfiltered perspective on building a beauty business from scratch, and the technical realities early-stage founders often overlook.
Whether you are building a D2C startup or are curious about the economics of the cosmetic industry, this conversation covers the tactical reality of building a brand from scratch.
⏱️ TIMESTAMPS:
00:00 Introduction
01:28 Shade matching in India
04:28 Sampling strategy for customers
06:00 How many customers converted?
07:05 Mom's as an audience segment
08:34 What do you get from an expo?
10:50 How to manage vendors?
12:58 Facing a big loss
14:54 How to find the gap in the market?
17:13 Difference in Indian skin tone
20:40 Building in a niche category
22:48 What's next for un:fltrd?
23:48 Rapid Fire
24:58 Conclusion
📢 Subscribe for more entrepreneur stories, startup lessons, and business insights from Indian founders.
#entrepreneur #startup #indianstartups #founderstory #beauty #makeup #womeninbusiness #businesspodcast #businindia
About Ghazal Gupta:
Ghazal Gupta is the founder of un:fltrd, a community-led beauty brand built for Indian skin tones. She’s known for her unfiltered takes on beauty, shade matching, and the realities of building a brand in your twenties
About the show:
Bringing women founders, leaders and experts together to share their experience and business journeys.
https://www.instagram.com/thefoundherspodcast_/
https://startinc.in/podcast/
Hinal Mehta, Host
https://www.linkedin.com/in/hinalmehta15/
StartInc
https://www.instagram.com/startinc.in/
https://www.linkedin.com/company/startinc/posts/?feedView=all
Ghazal Gupta, Guest
https://www.instagram.com/ghazalguptaa/
https://www.instagram.com/stayunfltrd/
Disclaimer
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