Video Marketing Toolkit
Video Marketing Toolkit
Podcast Description
The Video Marketing Toolkit is the ultimate podcast for marketers, business owners, and entrepreneurs who want to leverage the power of video and digital marketing to grow their brands.
Podcast Insights
Content Themes
The podcast explores various key topics such as video marketing, social media strategies, SEO, and branding with episodes that include interviews with business owners discussing practical tips for leveraging video content and personal branding to drive business success.
The Video Marketing Toolkit is the ultimate podcast for marketers, business owners, and entrepreneurs who want to leverage the power of video and digital marketing to grow their brands.
Hosted by Dan Dennis, a video-first marketer and founder of Daniel Dennis Media, this podcast dives deep into the world of video marketing strategy and how businesses can use content to drive real results.
Each episode features insightful conversations with industry experts, business owners, and marketing professionals who share their experiences, strategies, and actionable tips.
Whether you’re looking to create high-converting video content, boost your SEO, or refine your social media strategy, this podcast is packed with practical advice to help you stand out online.
🎥📈 Ready to make video the driving force of your marketing? Tune in and start building your Video Marketing Toolkit today!
What makes a Meta ad actually perform?
Dan Dennis sits down with Eddie Kelly from We Do Marketing to break down the secrets behind high-performing Meta Ads, including how he helped a UK jewellery business generate £140k+ in sales at around 8x ROAS.
They cover ad creative, hooks, targeting, sales funnels, retargeting, A/B testing, ad fatigue and the differences between Meta and Google Ads.
Plus, Eddie reveals the strategy behind the campaign and the biggest mistakes businesses make when running Facebook and Instagram ads.
If you want more from your Meta Ads, this episode is worth a listen.
00:00 — Introduction & Meet Eddie
01:10 — How Eddie Started in Marketing
02:02 — The £140K Jewellery Case Study
03:23 — Building a Community Through Facebook
04:25 — Growing the Business & Google Ads
05:45 — Google Ads vs Meta Ads
06:58 — Lookalike Audiences & Meta AI
07:37 — How Much Should You Spend on Meta Ads?
09:12 — Building a Sales Funnel
11:00 — Setting Goals & Measuring Results
13:45 — Blind Ranking: What Makes a Great Ad?
14:39 — Audience Targeting
15:42 — Why the Hook Matters
16:08 — Landing Pages & Offers
17:32 — Testing, Copy & Social Proof
Disclaimer
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