CM-YO
CM-YO
Podcast Description
Want to know what works when it comes to explosive B2B growth? Agency veteran Mike Cottrill gives actionable SMB marketing advice to help you scale. Whether you’re in finance & technology, manufacturing, or professional services, this marketing podcast can help you grow—and fast. Listen to CM-YO on Spotify, Apple Podcasts, Buzzsprout, or your favorite podcast network.
Podcast Insights
Content Themes
Covers essential themes in B2B marketing growth, including sales and marketing alignment, lead quality versus lead quantity, and effective use of KPIs, with episodes discussing the importance of lead qualification, best practices for sales funnel management, and actionable strategies for enhancing sales-marketing collaboration.
Want to know what works when it comes to explosive B2B growth? Agency veteran Mike Cottrill gives actionable SMB marketing advice to help you scale. Whether you’re in finance & technology, manufacturing, or professional services, this marketing podcast can help you grow—and fast. Listen to CM-YO on Spotify, Apple Podcasts, Buzzsprout, or your favorite podcast network.
We wrap up our winding conversation with Rob Vaughan, VP of Business Development and Marketing at CLS Facility Services, by talking about good content and working with your team to tell better stories.
This episode dives into why SEO research (while needed!) should not be the key driver of your content topics. As a former high school Spanish teacher, Rob also touches on how we need niche content, but we have to fit it to our audience's attention span and format preferences.
CM-YO is brought to you by NgageContent, the B2B agency focused on growing your business. Find out more about how we can help you drive and nurture leads at ngagecontent.com (the website!).
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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