Shaking the B2B tree
Shaking the B2B tree
Podcast Description
B2B marketing can be tough – but you don’t have to struggle alone. Shaking the B2B Tree is the go-to podcast by marketers for marketers, where we tackle the real challenges of B2B marketing head on.Hosted by Skout's MD and founder, Rob Skinner, you can listen to candid conversations with fellow B2B pros. From content to strategy (and everything in between), Shaking the B2B Tree cuts through the noise to deliver actionable insights you can apply to your own marketing efforts.Expect fresh perspectives, real-world stories, and practical takeaways to sharpen your B2B game. Tune in now!
Podcast Insights
Content Themes
The podcast focuses on various themes within B2B marketing, including creativity in marketing, effective strategy development, content creation, and insights into industry challenges. Specific episode examples include discussions on how creativity can transform perceptions of B2B marketing and strategies for overcoming resistance to innovative marketing practices in traditionally conservative industries.
B2B marketing can be tough – but you don’t have to struggle alone. Shaking the B2B Tree is the go-to podcast by marketers for marketers, where we tackle the real challenges of B2B marketing head on.
Hosted by Skout’s MD and founder, Rob Skinner, you can listen to candid conversations with fellow B2B pros.
From content to strategy (and everything in between), Shaking the B2B Tree cuts through the noise to deliver actionable insights you can apply to your own marketing efforts.
Expect fresh perspectives, real-world stories, and practical takeaways to sharpen your B2B game.
Tune in now!
In this episode of Shaking the B2B Tree, Rob Skinner speaks with Arthur Lane, Head of Marketing at Grokker, about how AI is changing employee wellbeing, HR technology and the way organisations buy and evaluate solutions. Drawing on nearly 30 years in healthcare marketing, Arthur explains why HR teams face growing pressure to prove value, reduce costs and navigate increasingly complex buying processes.
The conversation explores the role of AI in wellbeing technology, the importance of personalisation in B2B marketing, and why vendors need to focus less on features and more on employee outcomes and business impact. Arthur also shares what has worked for Grokker and the marketing practices he believes should be left behind.
Want to sharpen your B2B game? Get in touch with Skout at: https://skoutpr.com/
Disclaimer
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