Shaking the B2B tree
Shaking the B2B tree
Podcast Description
B2B marketing can be tough – but you don’t have to struggle alone. Shaking the B2B Tree is the go-to podcast by marketers for marketers, where we tackle the real challenges of B2B marketing head on.Hosted by Skout's MD and founder, Rob Skinner, you can listen to candid conversations with fellow B2B pros. From content to strategy (and everything in between), Shaking the B2B Tree cuts through the noise to deliver actionable insights you can apply to your own marketing efforts.Expect fresh perspectives, real-world stories, and practical takeaways to sharpen your B2B game. Tune in now!
Podcast Insights
Content Themes
The podcast focuses on various themes within B2B marketing, including creativity in marketing, effective strategy development, content creation, and insights into industry challenges. Specific episode examples include discussions on how creativity can transform perceptions of B2B marketing and strategies for overcoming resistance to innovative marketing practices in traditionally conservative industries.
B2B marketing can be tough – but you don’t have to struggle alone. Shaking the B2B Tree is the go-to podcast by marketers for marketers, where we tackle the real challenges of B2B marketing head on.
Hosted by Skout’s MD and founder, Rob Skinner, you can listen to candid conversations with fellow B2B pros.
From content to strategy (and everything in between), Shaking the B2B Tree cuts through the noise to deliver actionable insights you can apply to your own marketing efforts.
Expect fresh perspectives, real-world stories, and practical takeaways to sharpen your B2B game.
Tune in now!
What does it take to build trust and meaning in complex B2B markets? In this episode of Shaking the B2B Tree, Rob Skinner sits down with Abs Hassanali, Global Head of PR and Comms at Basware, to explore the ideas, risks and lessons that have shaped his career in communications.
Abs shares how a background in philosophy and politics shaped his approach to storytelling, why PR must translate the technical into the human, and how early career failures taught him that leadership is built through learning, not certainty.
He reflects on taking roles before feeling “ready”, the importance of mindset over skillset, and why culture and values matter as much as experience when building teams and partnerships.
Want to sharpen your B2B game? Get in touch with Skout at: https://skoutpr.com/
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