Shaking the B2B tree
Shaking the B2B tree
Podcast Description
B2B marketing can be tough – but you don’t have to struggle alone. Shaking the B2B Tree is the go-to podcast by marketers for marketers, where we tackle the real challenges of B2B marketing head on.Hosted by Skout's MD and founder, Rob Skinner, you can listen to candid conversations with fellow B2B pros. From content to strategy (and everything in between), Shaking the B2B Tree cuts through the noise to deliver actionable insights you can apply to your own marketing efforts.Expect fresh perspectives, real-world stories, and practical takeaways to sharpen your B2B game. Tune in now!
Podcast Insights
Content Themes
The podcast focuses on various themes within B2B marketing, including creativity in marketing, effective strategy development, content creation, and insights into industry challenges. Specific episode examples include discussions on how creativity can transform perceptions of B2B marketing and strategies for overcoming resistance to innovative marketing practices in traditionally conservative industries.
B2B marketing can be tough – but you don’t have to struggle alone. Shaking the B2B Tree is the go-to podcast by marketers for marketers, where we tackle the real challenges of B2B marketing head on.
Hosted by Skout’s MD and founder, Rob Skinner, you can listen to candid conversations with fellow B2B pros.
From content to strategy (and everything in between), Shaking the B2B Tree cuts through the noise to deliver actionable insights you can apply to your own marketing efforts.
Expect fresh perspectives, real-world stories, and practical takeaways to sharpen your B2B game.
Tune in now!
In this episode of Shaking the B2B Tree, Norah Franchetti, Group Vice President of Marketing at Crown Worldwide Group, joins Rob Skinner to discuss why employee wellbeing, cultural understanding and family support are now central to business success.
Drawing on her experience across the UK, Hong Kong, the US and the UAE, Norah shares lessons from an international career and a defining relocation project in China that changed her perspective forever.
The conversation also explores the growing influence of HR, the role of storytelling in marketing, and how organisations can embrace AI without losing authenticity. Along the way, Norah explains why localisation is about far more than translation and how cultural insight can make or break a campaign.
Want to sharpen your B2B game? Get in touch with Skout at: https://skoutpr.com/
Disclaimer
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