Shaking the B2B tree
Shaking the B2B tree
Podcast Description
B2B marketing can be tough – but you don’t have to struggle alone. Shaking the B2B Tree is the go-to podcast by marketers for marketers, where we tackle the real challenges of B2B marketing head on.Hosted by Skout's MD and founder, Rob Skinner, you can listen to candid conversations with fellow B2B pros. From content to strategy (and everything in between), Shaking the B2B Tree cuts through the noise to deliver actionable insights you can apply to your own marketing efforts.Expect fresh perspectives, real-world stories, and practical takeaways to sharpen your B2B game. Tune in now!
Podcast Insights
Content Themes
The podcast focuses on various themes within B2B marketing, including creativity in marketing, effective strategy development, content creation, and insights into industry challenges. Specific episode examples include discussions on how creativity can transform perceptions of B2B marketing and strategies for overcoming resistance to innovative marketing practices in traditionally conservative industries.
B2B marketing can be tough – but you don’t have to struggle alone. Shaking the B2B Tree is the go-to podcast by marketers for marketers, where we tackle the real challenges of B2B marketing head on.
Hosted by Skout’s MD and founder, Rob Skinner, you can listen to candid conversations with fellow B2B pros.
From content to strategy (and everything in between), Shaking the B2B Tree cuts through the noise to deliver actionable insights you can apply to your own marketing efforts.
Expect fresh perspectives, real-world stories, and practical takeaways to sharpen your B2B game.
Tune in now!
Is executive profiling just another LinkedIn buzzword—or a powerful tool for B2B growth?
In this episode of Shaking the B2B Tree, we’re joined by Roanna Lynch, founder of Scribe Writing and a specialist in leadership communications, to explore the real value of executive profiling in B2B marketing.
From building authentic personal brands to navigating the fine line between personality and professionalism, Roanna shares practical insights on how leaders can use platforms like LinkedIn to drive awareness, trust, and even leads.
Alongside Skout’s Deputy MD Claire James, we unpack the challenges, opportunities, and misconceptions around profiling senior leaders—and why it’s not just for extroverts or CEOs.
Want to sharpen your B2B game? Get in touch with Skout at: https://skoutpr.com/
Disclaimer
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