Shaking the B2B tree
Shaking the B2B tree
Podcast Description
B2B marketing can be tough – but you don’t have to struggle alone. Shaking the B2B Tree is the go-to podcast by marketers for marketers, where we tackle the real challenges of B2B marketing head on.Hosted by Skout's MD and founder, Rob Skinner, you can listen to candid conversations with fellow B2B pros. From content to strategy (and everything in between), Shaking the B2B Tree cuts through the noise to deliver actionable insights you can apply to your own marketing efforts.Expect fresh perspectives, real-world stories, and practical takeaways to sharpen your B2B game. Tune in now!
Podcast Insights
Content Themes
The podcast focuses on various themes within B2B marketing, including creativity in marketing, effective strategy development, content creation, and insights into industry challenges. Specific episode examples include discussions on how creativity can transform perceptions of B2B marketing and strategies for overcoming resistance to innovative marketing practices in traditionally conservative industries.
B2B marketing can be tough – but you don’t have to struggle alone. Shaking the B2B Tree is the go-to podcast by marketers for marketers, where we tackle the real challenges of B2B marketing head on.
Hosted by Skout’s MD and founder, Rob Skinner, you can listen to candid conversations with fellow B2B pros.
From content to strategy (and everything in between), Shaking the B2B Tree cuts through the noise to deliver actionable insights you can apply to your own marketing efforts.
Expect fresh perspectives, real-world stories, and practical takeaways to sharpen your B2B game.
Tune in now!
Is AI just another marketing fad – or the most useful assistant you’ll ever have?
In this episode of Shaking the B2B Tree, we’re joined by Jason Davis D'Cruz, Head of Marketing at M247, to explore how AI is quietly reshaping the way B2B marketers think, plan and deliver. From strategy development to creative inspiration, Jason shares how he and his team are using AI tools to sharpen their output, speed up decision-making and build smarter campaigns.
We dig into the practical side of AI adoption – what works, what doesn’t, and why human oversight still matters. Whether you’re curious about ChatGPT, or wondering how to get your team on board, this episode offers a look at how AI can genuinely support marketing teams without replacing them.
Want to sharpen your B2B game? Get in touch with Skout at: https://skoutpr.com/
Disclaimer
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