Turn One Studio Podcast
Turn One Studio Podcast
Podcast Description
Step beyond the business card and meet the minds behind the professions. In this series, we sit down with inspiring professionals we know and admire to uncover their stories, their passions, and what drives their success. Join us for candid conversations that reveal the person behind the profession. Tune in—you won’t want to miss it!
Podcast Insights
Content Themes
The podcast explores themes of leadership, personal growth, and professional journeys, with episodes such as the one featuring Joseph Beauchamp discussing transformational leadership strategies and another with Dr. Stephen Tartaglia offering insights into the chiropractic field and his career choice, focusing on actionable advice and inspiring stories.
Turn One Studio Podcast brings you real conversations with Long Island’s top business owners, entrepreneurs, and experts. Hosted by Eliud Custodio, each episode dives into leadership, marketing, tech, growth, wellness, and local success stories. Hear proven strategies, inspiring journeys, and actionable tips from CEOs, creatives, and changemakers. Perfect for business owners, professionals, and anyone seeking insight, innovation, and inspiration. New episodes weekly!
Subscribe to stay ahead in business, discover local opportunities, and connect with Long Island’s best.
Trade show costs have skyrocketed over 30% post-COVID due to rising freight, labor, and venue surcharges. To get maximum return on investment, businesses need to rethink how they show up on the expo floor—moving away from massive, expensive booth builds toward portable backlit displays, experiential activations, and high-touch offsite experiences.
In this episode of the Turn One Studio Podcast, host Eliud Custodio sits down with Erica Modica, Founder and CEO of G2 Marketing and Events.
Erica shares insights from over 12 years of running a full-service event marketing agency serving small businesses up to Fortune 500 companies. She breaks down the operational realities of trade show fulfillment, why dimensional mailers are making a major comeback for lead conversion, how to analyze show ”Quick Facts,” and why taking a smaller booth footprint can unlock budget for higher-converting white-glove client events.
KEY TOPICS COVERED:
– What is G2 Marketing and Events & serving corporate clients
– Portable backlit displays, shipping logistics, and storage management
– Post-COVID trade show cost increases and inflation
– Experiential marketing: Mascots, custom swag, and interactive booths
– Critical ”Quick Facts” every exhibitor must check before booking
– Lead capture realities and the comeback of dimensional mailers
– Reallocating budget: Smaller booth footprints vs. white-glove offsite events
CONNECT WITH ERICA MODICA & G2 MARKETING AND EVENTS:
Website: https://www.g2marketingandevents.com
Email: [email protected]
CONNECT WITH TURN ONE STUDIO:
Website: https://www.turnonestudio.com
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Disclaimer
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