The Multilingual Content Podcast, Powered by Undertow
The Multilingual Content Podcast, Powered by Undertow
Podcast Description
Do your want to grow your B2B SaaS internationally and reach customers in different countries? Navigating the complexities of product and content localization can be daunting, but you don’t have to do it alone.
Join us every other week as we dive deep into the world of international expansion. Our podcast features insightful interviews with founders, GTM professionals and industry experts in digital marketing, international SEO, UX writing, translation, and localization. They share their firsthand experiences and strategies for successfully entering new markets and creating content that resonate with diverse audiences.
Tune in to learn valuable tips and get inspired to help your SaaS business grow internationally!
Podcast Insights
Content Themes
The podcast covers a range of topics central to international SaaS expansion, including product localization, content marketing, and automation strategies. Specific episodes highlight themes such as automating localization workflows with Translation Management Systems, leveraging AI in marketing, and understanding cultural nuances in brand messaging. For instance, one episode details how AI is being integrated into localization processes to enhance efficiency without sacrificing human touch.
Do your want to grow your B2B SaaS internationally and reach customers in different countries? Navigating the complexities of product and content localization can be daunting, but you don’t have to do it alone.
Join us every other week as we dive deep into the world of international expansion. Our podcast features insightful interviews with founders, GTM professionals and industry experts in digital marketing, international SEO, UX writing, translation, and localization. They share their firsthand experiences and strategies for successfully entering new markets and creating content that resonate with diverse audiences.
Tune in to learn valuable tips and get inspired to help your SaaS business grow internationally!
Every website is selling one thing: trust. And according to Irwin Hau, most companies lose it the moment they take their website into a new market.
Irwin is the founder of Chromatix, a web agency in Melbourne, and ConversionCow, a conversion software. After 17 years and close to 70,000 websites analyzed, he joins Nicola to talk about what makes people trust a website, and why that changes from country to country.
They talked about:
• Why trust signals change by market, even between the UK, the US, Australia and New Zealand
• How to plan a site so images and colors can change per country without rebuilding it
• Irwin’s five C’s of a website that converts: capture, clarity, content, credibility and close (explained through a first date)
• What a translation widget quietly tells your B2B buyers
• How AI search changes the way websites should be structured and written
• What to fix before launching your site in a second language, from domain strategy to “domain insurance”
If you’re a marketing manager getting ready to take your website global, this one is for you.
Connect with Irwin on LinkedIn
Learn more about Undertow at undertowlanguages.com
Disclaimer
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