The Multilingual Content Podcast, Powered by Undertow
The Multilingual Content Podcast, Powered by Undertow
Podcast Description
Do your want to grow your B2B SaaS internationally and reach customers in different countries? Navigating the complexities of product and content localization can be daunting, but you don’t have to do it alone.
Join us every other week as we dive deep into the world of international expansion. Our podcast features insightful interviews with founders, GTM professionals and industry experts in digital marketing, international SEO, UX writing, translation, and localization. They share their firsthand experiences and strategies for successfully entering new markets and creating content that resonate with diverse audiences.
Tune in to learn valuable tips and get inspired to help your SaaS business grow internationally!
Podcast Insights
Content Themes
The podcast covers a range of topics central to international SaaS expansion, including product localization, content marketing, and automation strategies. Specific episodes highlight themes such as automating localization workflows with Translation Management Systems, leveraging AI in marketing, and understanding cultural nuances in brand messaging. For instance, one episode details how AI is being integrated into localization processes to enhance efficiency without sacrificing human touch.
Do your want to grow your B2B SaaS internationally and reach customers in different countries? Navigating the complexities of product and content localization can be daunting, but you don’t have to do it alone.
Join us every other week as we dive deep into the world of international expansion. Our podcast features insightful interviews with founders, GTM professionals and industry experts in digital marketing, international SEO, UX writing, translation, and localization. They share their firsthand experiences and strategies for successfully entering new markets and creating content that resonate with diverse audiences.
Tune in to learn valuable tips and get inspired to help your SaaS business grow internationally!
How do you actually win a new market, and where does AI help (or get in the way)?
In this episode of The Multilingual Content Podcast, Nicola Calabrese sits down with Florian Müller, a Berlin based digital strategy consultant and founder of FM Consulting, who has led go to market efforts across Germany, the US and Latin America, from running country operations at Fiverr Germany to launching his own startup in Mexico City.
Florian breaks down why localization is so much more than translation, what AI can genuinely speed up in market entry (and where it still falls short), and why trust, not speed, is what actually wins the German market. He also shares the one thing he tells founders to do before they spend a single euro entering a new country.
What we cover:
Why translation is only the most obvious part of localization
What AI speeds up in go to market, and where it still can’t help
Why Germany rewards patience, documentation and proof over speed
How trust signals like local case studies and testimonials shift by market
The one habit every founder should build before entering a new market
Connect with Florian Müller:
LinkedIn: https://www.linkedin.com/in/florian-müller-0a830a18/
FM Consulting: https://www.linkedin.com/company/18554407/
Got a question for a future episode? Send it to [email protected] starting next season.
Disclaimer
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