The Multilingual Content Podcast, Powered by Undertow
The Multilingual Content Podcast, Powered by Undertow
Podcast Description
Do your want to grow your B2B SaaS internationally and reach customers in different countries? Navigating the complexities of product and content localization can be daunting, but you don’t have to do it alone.
Join us every other week as we dive deep into the world of international expansion. Our podcast features insightful interviews with founders, GTM professionals and industry experts in digital marketing, international SEO, UX writing, translation, and localization. They share their firsthand experiences and strategies for successfully entering new markets and creating content that resonate with diverse audiences.
Tune in to learn valuable tips and get inspired to help your SaaS business grow internationally!
Podcast Insights
Content Themes
The podcast covers a range of topics central to international SaaS expansion, including product localization, content marketing, and automation strategies. Specific episodes highlight themes such as automating localization workflows with Translation Management Systems, leveraging AI in marketing, and understanding cultural nuances in brand messaging. For instance, one episode details how AI is being integrated into localization processes to enhance efficiency without sacrificing human touch.
Do your want to grow your B2B SaaS internationally and reach customers in different countries? Navigating the complexities of product and content localization can be daunting, but you don’t have to do it alone.
Join us every other week as we dive deep into the world of international expansion. Our podcast features insightful interviews with founders, GTM professionals and industry experts in digital marketing, international SEO, UX writing, translation, and localization. They share their firsthand experiences and strategies for successfully entering new markets and creating content that resonate with diverse audiences.
Tune in to learn valuable tips and get inspired to help your SaaS business grow internationally!
🎙️ In this episode of The Multilingual Content Podcast, Nicola Calabrese sits down with Chiara Scaldaferro, Senior Localization Manager at GoStudent, to explore what it takes to build a modern and scalable localization program.
From streamlining workflows to experimenting with AI and custom GPTs, Chiara shares a behind-the-scenes look at how she transformed localization into a more efficient and data-driven function, even as a one-person team.
Here is what you will learn:
✨ How to restructure localization programs for speed and efficiency
🔗 How integrations between Figma, TMS, and Slack can remove manual work
🤖 What Chiara learned from building custom GPTs for SEO content
⚖️ How to balance AI automation with human linguistic expertise
📊 How to position localization as a strategic business partner
🌍 Practical tips for scaling multilingual content across markets
Chiara also shares honest lessons from testing AI in production environments, managing stakeholder expectations, and prioritizing high-impact work when resources are limited.
If you are a localization manager, content leader, or B2B SaaS operator looking to make your global content operations smarter and more scalable, this episode is packed with actionable insights.
👉 Tune in to learn how to build localization programs that do not just translate. They drive business impact.
Let’s dive in 🚀
Disclaimer
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