The Multilingual Content Podcast, Powered by Undertow
The Multilingual Content Podcast, Powered by Undertow
Podcast Description
Do your want to grow your B2B SaaS internationally and reach customers in different countries? Navigating the complexities of product and content localization can be daunting, but you don’t have to do it alone.
Join us every other week as we dive deep into the world of international expansion. Our podcast features insightful interviews with founders, GTM professionals and industry experts in digital marketing, international SEO, UX writing, translation, and localization. They share their firsthand experiences and strategies for successfully entering new markets and creating content that resonate with diverse audiences.
Tune in to learn valuable tips and get inspired to help your SaaS business grow internationally!
Podcast Insights
Content Themes
The podcast covers a range of topics central to international SaaS expansion, including product localization, content marketing, and automation strategies. Specific episodes highlight themes such as automating localization workflows with Translation Management Systems, leveraging AI in marketing, and understanding cultural nuances in brand messaging. For instance, one episode details how AI is being integrated into localization processes to enhance efficiency without sacrificing human touch.
Do your want to grow your B2B SaaS internationally and reach customers in different countries? Navigating the complexities of product and content localization can be daunting, but you don’t have to do it alone.
Join us every other week as we dive deep into the world of international expansion. Our podcast features insightful interviews with founders, GTM professionals and industry experts in digital marketing, international SEO, UX writing, translation, and localization. They share their firsthand experiences and strategies for successfully entering new markets and creating content that resonate with diverse audiences.
Tune in to learn valuable tips and get inspired to help your SaaS business grow internationally!
In this episode of the Multilingual Content Podcast, host Nicola Calabrese sits down with Hugo Pereira — global growth leader, former Chief Growth Officer at EVBox, fractional growth exec, and author of Teams in Hell.
Hugo shares what he learned scaling companies across Europe and North America — from 10 to 700+ employees and $100M+ in revenue — and why international expansion can break companies before markets do.
🎯 You’ll learn:
Why translation ≠ cultural adaptation in global go-to-market
Real examples of local buying behavior from 🇳🇱 Netherlands, 🇩🇪 Germany, 🇬🇧 UK, 🇫🇷 France, 🇪🇸 Spain & the US
How culture shapes trust, pricing expectations, sales cycles, and payment behaviors
Avoiding the biggest mistake: expanding before you have true product-market fit
Why demand signals matter more than “gut feeling” when deciding where to expand
The rise of multilingual AI conversational experiences (and why humans still matter)
How to protect your team from complexity burnout during international growth
🔥 Key takeaway:
Global expansion isn’t just strategy — it’s a team test. Cultural nuance, local trust signals, and internal alignment determine whether you scale sustainably or fall apart.
🎧 Tune in to learn how to scale across borders without losing product focus — or your team.
📩 Connect & learn more:
Hugo on LinkedIn: mention the podcast when connecting!: https://www.linkedin.com/in/hugosbpereira/
undertowlanguages.com
Email: [email protected]
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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