The Multilingual Content Podcast, Powered by Undertow
The Multilingual Content Podcast, Powered by Undertow
Podcast Description
Do your want to grow your B2B SaaS internationally and reach customers in different countries? Navigating the complexities of product and content localization can be daunting, but you don’t have to do it alone.
Join us every other week as we dive deep into the world of international expansion. Our podcast features insightful interviews with founders, GTM professionals and industry experts in digital marketing, international SEO, UX writing, translation, and localization. They share their firsthand experiences and strategies for successfully entering new markets and creating content that resonate with diverse audiences.
Tune in to learn valuable tips and get inspired to help your SaaS business grow internationally!
Podcast Insights
Content Themes
The podcast covers a range of topics central to international SaaS expansion, including product localization, content marketing, and automation strategies. Specific episodes highlight themes such as automating localization workflows with Translation Management Systems, leveraging AI in marketing, and understanding cultural nuances in brand messaging. For instance, one episode details how AI is being integrated into localization processes to enhance efficiency without sacrificing human touch.
Do your want to grow your B2B SaaS internationally and reach customers in different countries? Navigating the complexities of product and content localization can be daunting, but you don’t have to do it alone.
Join us every other week as we dive deep into the world of international expansion. Our podcast features insightful interviews with founders, GTM professionals and industry experts in digital marketing, international SEO, UX writing, translation, and localization. They share their firsthand experiences and strategies for successfully entering new markets and creating content that resonate with diverse audiences.
Tune in to learn valuable tips and get inspired to help your SaaS business grow internationally!
How do B2B SaaS companies expand internationally without falling into the “just translate it” trap?
In this conversation with Ton Dobbe, we dig into why localization is far more than language, how to build momentum in new markets, and the mindset shift from minimum viable to minimum remarkable product. We unpack Ton’s Remarkable Effect framework, starting with the value foundation, then viability and volume, to sharpen positioning, shorten sales cycles, and win premium deals even in greenfield markets.
Expect war stories, practical tactics like “sell the idea, not the product,” and how to find your early fans using psychographics—not just firmographics. 🌍🚀
🧭 About our guest:
Ton Dobbe is the founder of Value Inspiration, author of The Remarkable Effect, and host of the Tech-Entrepreneur on a Mission podcast. He helps B2B software leaders create defensible differentiation and market momentum. 💡
Value Inspiration
💬 Get in touch
Contact Ton: https://www.linkedin.com/in/tondobbe/
Value Inspiration: https://valueinspiration.com/
Contact Undertow: undertowlanguages.com/contact-us🤝
🧩 Highlights
Localization ≠ translation: think regulations, integrations, go-to-market, support & implementation across countries.
Focus on where you create desirable value and aim to be different, not just better.
Shorten sales cycles by selling the outcome and building sales confidence around clear differentiation.
In a world of AI-amplified noise and shrinking product half-lives, surprise the market and hit the right nerve. ⚡
Disclaimer
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