The Multilingual Content Podcast, Powered by Undertow
The Multilingual Content Podcast, Powered by Undertow
Podcast Description
Do your want to grow your B2B SaaS internationally and reach customers in different countries? Navigating the complexities of product and content localization can be daunting, but you don’t have to do it alone.
Join us every other week as we dive deep into the world of international expansion. Our podcast features insightful interviews with founders, GTM professionals and industry experts in digital marketing, international SEO, UX writing, translation, and localization. They share their firsthand experiences and strategies for successfully entering new markets and creating content that resonate with diverse audiences.
Tune in to learn valuable tips and get inspired to help your SaaS business grow internationally!
Podcast Insights
Content Themes
The podcast covers a range of topics central to international SaaS expansion, including product localization, content marketing, and automation strategies. Specific episodes highlight themes such as automating localization workflows with Translation Management Systems, leveraging AI in marketing, and understanding cultural nuances in brand messaging. For instance, one episode details how AI is being integrated into localization processes to enhance efficiency without sacrificing human touch.
Do your want to grow your B2B SaaS internationally and reach customers in different countries? Navigating the complexities of product and content localization can be daunting, but you don’t have to do it alone.
Join us every other week as we dive deep into the world of international expansion. Our podcast features insightful interviews with founders, GTM professionals and industry experts in digital marketing, international SEO, UX writing, translation, and localization. They share their firsthand experiences and strategies for successfully entering new markets and creating content that resonate with diverse audiences.
Tune in to learn valuable tips and get inspired to help your SaaS business grow internationally!
In this solo episode, Nicola Calabrese opens up about what’s really happening at the intersection of AI, localization, and multilingual content 🌍🤖 If you’ve been wondering how AI is reshaping translation workflows, speeding up content production, or changing the role of linguists, Nicola breaks it all down in a way that’s practical, honest, and easy to follow.
He walks through how teams are using AI for pre-translation ⚡️, automated quality checks 🔍, terminology extraction 🧩, multilingual dubbing 🎙️, and even content creation across markets ✍️. But he also talks about the real bumps in the road—like hallucinations, quality control, and the growing gap between client expectations and what AI can actually deliver today 😅.
Nicola doesn’t shy away from the human side either. He chats about how the linguist role is evolving toward quality leadership, cultural consulting, and maintaining the reference materials that AI relies on 👥📚. And if you’re thinking about introducing AI into your own localization workflow, he shares clear, actionable advice: start small, keep humans in the loop, build strong foundations, and focus on the business outcomes that matter 🚀.
Whether you’re a founder, localization manager, content lead, or just AI-curious, this episode gives you a high-level overview of where multilingual content operations are headed and how to prepare for the hybrid future of humans and AI working together🤝✨.
Disclaimer
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