Founder2Founder with Aaron Spivak
Founder2Founder with Aaron Spivak
Podcast Description
Entrepreneurship isn’t just a career—it’s a relentless, all-consuming way of life.Welcome to Founder2Founder a raw and unfiltered podcast where host Aaron Spivak pulls back the curtain on what it really takes to build something from the ground up. No sugarcoating, no overnight success stories—just deep, honest conversations with some of the most driven, underrated, and game-changing founders of our time. From brutal setbacks to game-changing mindset shifts, Aaron goes beyond the polished success stories to uncover the unglamorous, deeply personal side of building a business.As a seasoned entrepreneur himself, Aaron goes beneath the surface and gets into the nitty-gritty of what it truly takes to succeed. He’ll dive into the habits, behaviors, and routines that set elite founders apart, the tactics and strategies that are working today, and the mindset shifts required to push through the hardest moments. Through raw personal stories, late-night struggles, and breakthrough moments, guests open up about what it really means to grow, not just as a founder, but as a person.Each week, Aaron sits down with visionary entrepreneurs from high-growth startup founders to seasoned CEOs, for real, unfiltered conversations about the highs, lows, and everything in between. Whether you're scaling a company, launching your first venture, or just looking for inspiration, this podcast will give you the insights, motivation, and real-world advice you won’t get just anywhere. If you're ready to strip away the illusion and get real about what it means to build, sacrifice, and thrive, this is the podcast for you. Join us every Wednesday!
Podcast Insights
Content Themes
The podcast focuses on the lived experiences of entrepreneurs and is characterized by themes such as resilience, authenticity, leadership, and the challenges of building a business. Episodes cover topics like overcoming insecurity, negotiation strategies during crises, and the importance of personal branding, exemplified by guests like Anne Mahlum and Jake Karls sharing actionable insights from their journeys.
Entrepreneurship isn’t just a career—it’s a relentless, all-consuming way of life.
Welcome to Founder2Founder a raw and unfiltered podcast where host Aaron Spivak pulls back the curtain on what it really takes to build something from the ground up. No sugarcoating, no overnight success stories—just deep, honest conversations with some of the most driven, underrated, and game-changing founders of our time. From brutal setbacks to game-changing mindset shifts, Aaron goes beyond the polished success stories to uncover the unglamorous, deeply personal side of building a business.
As a seasoned entrepreneur himself, Aaron goes beneath the surface and gets into the nitty-gritty of what it truly takes to succeed. He’ll dive into the habits, behaviors, and routines that set elite founders apart, the tactics and strategies that are working today, and the mindset shifts required to push through the hardest moments. Through raw personal stories, late-night struggles, and breakthrough moments, guests open up about what it really means to grow, not just as a founder, but as a person.
Each week, Aaron sits down with visionary entrepreneurs from high-growth startup founders to seasoned CEOs, for real, unfiltered conversations about the highs, lows, and everything in between. Whether you’re scaling a company, launching your first venture, or just looking for inspiration, this podcast will give you the insights, motivation, and real-world advice you won’t get just anywhere. If you’re ready to strip away the illusion and get real about what it means to build, sacrifice, and thrive, this is the podcast for you. Join us every Wednesday!
In this episode of Founder2Founder, host Aaron Spivak sits down with Dominic Purpura. Dominic Purpura is the founder and owner of MELA, a rapidly growing watermelon water company. After acquiring the business in 2021 following a successful cryptocurrency investment, he completely rebranded it, transforming a $25,000 monthly operation into one approaching $1 million monthly with national 7-Eleven distribution on the horizon. Influenced by his entrepreneurial father and uncle, Purpura implements a structured goal-setting system across five categories: health, wealth, wisdom, happiness, and travel. He's known for his equity-sharing leadership approach, treating employees as partners. His mission is to establish watermelon water as a major beverage category, with plans to scale MELA until, in his words ”it stops being fun.”
Dominic shares his journey from a young entrepreneur to achieving a major exit, breaking down the real process behind rebranding and scaling MELA. He talks about discovering MELA while building experience in the CPG industry, using cryptocurrency profits to acquire the brand, and scaling the company to an eight-figure exit. From growing up questioning traditional paths, to implementing equity-sharing leadership, to navigating life after a major acquisition, Dominic brings tactical lessons around resilience, strategic thinking, building a brand true to your values and learning to trust your gut.
Chapters:
00:43 – Introduction, Early Exposure to Entrepreneurship and Family Influence
02:05 – Growing Up Questioning Normality
03:56 – Are Entrepreneurs Born or Made?
04:33 – Learning From Father Figures and Environment
06:16 – Early Businesses, Crypto, and Falling in Love With the CPG Business Model
10:03 – Building a Beef Jerky Brand and Learning Systems
12:47 – Finding MELA and the Initial Spark
18:52 – Building Wealth Through Cardano and Crypto Strategy
22:22 – Timing the Crypto Exit and Creating Opportunity
24:08 – Acquiring MELA ,Rebranding, Restructuring, and Relaunching
29:23 – Early Wins and Rapid Product-Market Fit
30:45 – Brick-by-Brick Growth: Selling Store by Store
32:13 – Yearly Growth and the Journey From 300K to Millions
35:32 – Why MELA Worked for the Mass Market
38:15 – Building a Brand for the 99%, Not the 1%
43:29 – Losing His Father and Going All-In on Entrepreneurship
46:25 – Turning Pain Into Focus, Drive, and Daily Discipline
48:27 – Staying Focused Through Grief and Hardship
50:00 – Selling MELA and Sharing the Exit With the Team
52:31 – Navigating Identity Shifts Post-Exit
53:12 – Why Slowing Down After Success Matters
58:24 – Honouring the Journey: Reflection and Growth
1:06:12 – Building a Community: The Vision Behind Founders Club
1:14:29 – Giving First, Protecting Energy, and Scaling Smart
1:18:45 – Advice to 23-Year-Old Dominic: Trust the Journey
1:26:10 – Finding Meaning in Pain and Why It Matters
Guest Links:
Website: https://melawater.com
IG @dompurpura
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