In this episode, Meghan Bingham sits down with Chris Tremblay, founder of Practice Xperts, to unpack one of the biggest blind spots in veterinary marketing: ownership and transparency. They explore how practices can unintentionally lose control of critical assets like websites, ad accounts, SEO data, and reporting—and why that makes switching vendors difficult and costly. Chris shares practical guidance on spotting contract red flags, evaluating marketing partners, and understanding what true, transparent reporting should look like. The conversation also highlights how independent practices can compete more effectively by focusing on local opportunities, optimizing spend, and making smarter, data-driven marketing decisions.