Pax8 Results Selling Framework Podcast
Pax8 Results Selling Framework Podcast
Podcast Description
Join Keith Marchiano, Senior Executive Coach & Program Manager for Sales Enablement at Pax8, for the Results Selling Framework (RSF) podcast. The RSF provides a robust foundation designed to enhance your engagements with potential prospects and existing clients. This strategy can revolutionize your MSP’s sales approach, helping you connect with buyers and understand the problems their businesses face. Tune in to learn how to elevate your sales game and achieve better results through a proven framework.
Podcast Insights
Content Themes
The podcast focuses on enhancing sales interactions and understanding buyer challenges, delving into topics like effective prospect engagement and the Results Selling Framework's principles. For instance, an episode discussing 'Why Use the Results Selling Framework?' elaborates on transformative strategies for MSPs to refine their sales approach and connect better with customers.

Join Keith Marchiano, Senior Executive Coach & Program Manager for Sales Enablement at Pax8, for the Results Selling Framework (RSF) podcast. The RSF provides a robust foundation designed to enhance your engagements with potential prospects and existing clients. This strategy can revolutionize your MSP’s sales approach, helping you connect with buyers and understand the problems their businesses face. Tune in to learn how to elevate your sales game and achieve better results through a proven framework.
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Hiring salespeople in an MSP can cost time, money, and momentum when the wrong person looks good on paper but fails in the seat. Dr. Christopher Croner breaks down the traits and interview signals that actually predict sales success. Keith Marchiano and Dr. Croner discuss the danger of confusing experience with performance, the three non-teachable traits behind top sellers, and how to ask better behavioral interview questions. If you’ve ever hired someone who “talked a good game” but couldn’t deliver, this conversation is for you.
You’ll discover:
✅ Why resume strength can be misleading
✅ The traits that matter most: achievement, competitiveness, and optimism
✅ How to spot drive, resilience, and coachability in interviews
✅ Why “what would you do?” questions often fail
✅ How to uncover the real reason someone left a past role
Dr. Croner also shares how Sales Drive uses assessments and a step-by-step hiring process to identify candidates with real sales potential. If you’re building a sales team and want a better way to hire, this episode will help you make smarter decisions.
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CONNECT WITH THE HOST
Dr. Chris Croner | Principal | SalesDrive
https://www.linkedin.com/in/keithmarchiano
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CONNECT WITH GUEST
Pete Busam | Founder | Equilibrium Consulting https://www.linkedin.com/in/christophercroner
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