Sync or Sink: Aligning Marketing and Sales
Sync or Sink: Aligning Marketing and Sales
Podcast Description
Welcome to Sync or Sink, the podcast where we explore the critical connection between marketing and sales - because when they’re in sync, you thrive, but when they’re not, you sink.
Delilah Adrian, a passionate marketer , and Joe Fontana, a seasoned sales leader, have one shared mission: to live in a world where marketing and sales teams work better together to drive real commercial success.
Whether you’re a marketer or a sales leader, this is your go-to place for expert guests, fresh perspectives, and a little bit of fun along the way.
Let’s get aligned - or risk sinking.
Podcast Insights
Content Themes
The podcast delves into themes including marketing and sales alignment, innovative sales training techniques, brand strategy, and customer relationship management. Episodes feature diverse topics like effective negotiation tactics, integrating sales with creative strategies such as winemaking, and frameworks for enhancing customer-centric approaches.
Welcome to Sync or Sink, the podcast where we explore the critical connection between marketing and sales – because when they’re in sync, you thrive, but when they’re not, you sink.
Delilah Adrian, a passionate marketer , and Joe Fontana, a seasoned sales leader, have one shared mission: to live in a world where marketing and sales teams work better together to drive real commercial success.
Whether you’re a marketer or a sales leader, this is your go-to place for expert guests, fresh perspectives, and a little bit of fun along the way.
Let’s get aligned – or risk sinking.
We’re closing out Season 1 in style with the captain of the ship himself – Joe Galeas, MBA, PMP.
As CEO of Scheidt & Bachmann USA, Inc. Joe isn’t just running the show – he’s a data-driven, process-obsessed, culture-building, financial-choreographing powerhouse who knows what it takes to keep teams thriving.
One thing he’s dead serious about? Marketing and sales alignment. In his world, if these teams aren’t rowing in the same direction, the ship is sinking fast.
But don’t worry, this episode isn’t all charts and KPIs – we had some fun, too. Even if Joe Galeas (from Boston) and Joe Fontana (from NY) may never agree on baseball (𝑙𝑒𝑡’𝑠 𝑗𝑢𝑠𝑡 𝑠𝑎𝑦 𝑡ℎ𝑖𝑛𝑔𝑠 𝑔𝑜𝑡 ℎ𝑒𝑎𝑡𝑒𝑑), they do agree on one thing:
👉 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐒𝐚𝐥𝐞𝐬 HAVE to work together – because without alignment, you sink. Period.
This is the perfect way to wrap up an incredible first season. 🎧
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