The SaaS Cafe
The SaaS Cafe
Podcast Description
Welcome to The SaaS Cafe, where restaurant tech meets innovation! Grab a coffee and join us as we explore how SaaS transforms the restaurant industry. Each episode features experts, entrepreneurs, and operators discussing cutting-edge tools, actionable insights, and the future of hospitality.
Podcast Insights
Content Themes
The show focuses on the intersection of SaaS and the restaurant industry, discussing topics like technology implementation, competition strategies, and industry evolution, with episodes featuring insights from restaurant owners like Armond Zarookian discussing first-time operational challenges and the impact of technology on customer engagement.
Welcome to The SaaS Cafe, where restaurant tech meets innovation! Grab a coffee and join us as we explore how SaaS transforms the restaurant industry. Each episode features experts, entrepreneurs, and operators discussing cutting-edge tools, actionable insights, and the future of hospitality.
Have you ever encountered a store on a delivery app in your area that you’ve never seen in person? It’s probably a Virtual Concept inside another business.
In episode 7 of The SaaS Cafe, we’re joined by Conor Fergus, co-owner and founder of MTIPLY. This virtual concept provider helps restaurants expand revenue channels by adding virtual brands to delivery apps. Conor delves into these brands’ origins, implementation, and restaurant profit margins.
Timestamps:
00:00 Highlight Intro
01:12 Show & Guest Introductions
04:07 Conor’s Background & Birth of MTIPLY
06:57 Early Days of MTIPLY
10:10 How do Virtual Brands fit into a business?
13:55 Average earnings and revenue share
21:30 What goes into building a new concept?
29:00 Leveling up MTIPLY & the Wild West market
35:25 Importance of quality control
37:37 Restaurant partner review process
39:20 MTIPLY tech stack and optimization
42:00 Future of the virtual concept market
46:20 The virtual concept ruse
49:00 Can you tell a concept from not on an app?
56:38 Dream celebrity concept?
55:45 Weirdest concept you’ve created?
57:19 Common misconception about concepts?
1:00:39 Funny stories working with restaurants
1:03:28 General advice for restaurants
1:05:08 one thing done well vs one thing could be better
1:07:35 Where can people find MTIPLY?
1:08:29 Show Outro
Full Episode Video: https://youtu.be/CzSDuVyUMLo
Want to learn more about mtiply? https://www.mtiply.co/
We hope you enjoyed the episode. Please leave us a review and share your thoughts in the comments!
#podcast #restaurant #motivation #techinnovation #technology
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