Have you ever encountered a store on a delivery app in your area that you’ve never seen in person? It’s probably a Virtual Concept inside another business.

In episode 7 of The SaaS Cafe, we’re joined by Conor Fergus, co-owner and founder of MTIPLY. This virtual concept provider helps restaurants expand revenue channels by adding virtual brands to delivery apps. Conor delves into these brands’ origins, implementation, and restaurant profit margins.

Timestamps:

00:00 Highlight Intro

01:12 Show & Guest Introductions

04:07 Conor’s Background & Birth of MTIPLY

06:57 Early Days of MTIPLY

10:10 How do Virtual Brands fit into a business?

13:55 Average earnings and revenue share

21:30 What goes into building a new concept?

29:00 Leveling up MTIPLY & the Wild West market

35:25 Importance of quality control

37:37 Restaurant partner review process

39:20 MTIPLY tech stack and optimization

42:00 Future of the virtual concept market

46:20 The virtual concept ruse

49:00 Can you tell a concept from not on an app?

56:38 Dream celebrity concept?

55:45 Weirdest concept you’ve created?

57:19 Common misconception about concepts?

1:00:39 Funny stories working with restaurants

1:03:28 General advice for restaurants

1:05:08 one thing done well vs one thing could be better

1:07:35 Where can people find MTIPLY?

1:08:29 Show Outro

Full Episode Video: https://youtu.be/CzSDuVyUMLo

Want to learn more about mtiply? https://www.mtiply.co/

We hope you enjoyed the episode. Please leave us a review and share your thoughts in the comments!

#podcast #restaurant #motivation #techinnovation #technology