In this episode of the Ways to Wealth podcast, host Charlie Meaden sits down with Kate Martin, founder of Let’s Market, a digital marketing agency helping small and medium-sized businesses grow through practical, performance-driven strategies.

After working in the public sector, Kate transitioned into entrepreneurship when she saw how underserved small businesses were—especially during the COVID-19 pandemic. In 2023, she launched Let’s Market and quickly built a steady client base by offering tailored digital marketing services, combining paid advertising with organic strategies for businesses with limited budgets.

Kate and Charlie discuss the challenges and opportunities facing small businesses today. They explore why authenticity is more important than ever in a marketing landscape saturated with AI-generated content, and how small marketing budgets can still deliver strong results when used strategically. The conversation also dives into the pros and cons of paid versus organic marketing, the importance of sustainable business models, and Kate’s long-term vision for financial freedom through productized services or equity-based ventures.

They also explore broader ideas around wealth-building in New Zealand, including the potential of acquiring undervalued businesses, and reflect on the national obsession with property as the default investment path.

This episode offers valuable insights for digital marketers, entrepreneurs, and anyone interested in redefining success and wealth on their own terms.

Learn more about Let’s Market: www.letsmarket.co.nz

Watch all episodes of the Ways to Wealth Podcast at: www.eccuity.com/podcasts

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