In this episode, host AJ Riedel talks to Drew Roberts, founder of DB Impact, a business consulting company focused on helping startups and small to medium-sized businesses become more efficient. We talk about how to overcome the mental challenges of entrepreneurship, why defining your real value proposition is crucial to your success, and why focusing on the four foundational areas of business can provide better results than niching down in a specific industry. Find out why taking imperfect action trumps perfectionism every time for consultants looking to grow their practice. 

5:20 Mental challenges of entrepreneurship
11:32 The four foundational areas of business
29:34 Counterintuitive advice on taking action vs. perfectionism

Connect with Drew Roberts
LinkedIn: https://www.linkedin.com/in/drew-roberts/
Website: https://www.linkedin.com/company/db-impact-business/

Connect with me
LinkedIn: https://www.linkedin.com/in/ajriedel/
Book an Exploratory Consultation: https://calendly.com/ajr-2/exploratory-consultation
Thriving Consultant newsletter: https://ajriedel.mykajabi.com/newsletters/the-thriving-consultant
Website: https://www.ajriedel.com/
Email: ajr@4rmg.com

Show Notes
Are you stuck in your head, trying to craft the perfect business model before launching your consulting practice? What if your greatest obstacle isn’t your market, your skills, or your competition, but your own quest for perfection?
In this episode, host AJ Riedel talks to Drew Roberts, founder of dB Impact, a business consulting company that helps startups and small-to-medium businesses streamline operations and implement efficiency-boosting systems.

What You’ll Learn in This Episode:
How to overcome the mental challenges of entrepreneurship and shorten those difficult emotional windows
Why defining your value proposition is crucial but also an evolving process
The four foundational areas Drew focuses on with every client (internal/external communications, personnel, goal setting, and technological systems)
How Go High Level serves as an all-in-one solution for solo consultants looking to streamline their tech stack
Why building a referral-based business may be more effective than paid advertising for consultants
How to conduct effective discovery calls that focus on conversation rather than hard selling
Why taking imperfect action consistently beats waiting for perfection

Why You Should Listen to (or Watch) This Episode
If you’ve been struggling with the mental game of entrepreneurship or wondering how to define your unique value in the marketplace, Drew’s journey will provide both practical insights and emotional reassurance. His counterintuitive approach to growing a consulting business without niching down to a specific industry challenges conventional wisdom while still delivering results. Whether you’re just starting out or looking to refine your existing consulting practice, Drew’s focus on the foundational elements of business success offers a refreshing perspective on what truly matters.

Listen to These Key Moments:
03:09 – Mental Challenges of Entrepreneurship: Drew shares how he deals with the inevitable negative self-talk and doubt that comes with running your own business.
08:15 – Finding Your Value Proposition: How Drew evolved his business by focusing on where he could provide the most value to clients.
11:32 – The Four Foundational Areas: Learn about the four core elements Drew focuses on with every client, regardless of their industry.
16:16 – Go High Level as the Ultimate Tool: Why Drew recommends this all-in-one system for solo consultants over juggling multiple platforms.
24:35 – Discovery Calls That Convert: Drew’s approach to discovery calls that prioritizes conversation over hard selling.
29:34 – Counterintuitive Advice on Perfectionism: Why waiting for perfection is holding you back, and how embracing “messy” action leads to better results.
32:45 – The Right Perspective on Failure: How viewing failures as growth opportunities rather than endpoints transforms your entrepreneurial journey.

Connect with Drew Roberts
LinkedIn: https://www.linkedin.com/in/drew-roberts/
Website: https://www.linkedin.com/company/db-impact-business/

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Connect with me
LinkedIn: https://www.linkedin.com/in/ajriedel/
Book an Exploratory Consultation: https://calendly.com/ajr-2/exploratory-consultation
Thriving Consultant newsletter: https://ajriedel.mykajabi.com/newsletters/the-thriving-consultant

Until next time, keep thriving through!