Top Telemarketing Trends – Podcast by Angel
Top Telemarketing Trends - Podcast by Angel
Podcast Description
Angel is one of the UK's leading charity-specialist telemarketing agencies,Our team had 750,000 charity telemarketing conversations in 2024 on behalf of 50 of the UK's most well-known charities.We'll be recording a series of podcast episodes with colleagues from across the charity sector with the aim of sharing insights and anecdotes born out of our unique partnerships in the charity telemarketing world.
Podcast Insights
Content Themes
The podcast focuses on themes related to charity fundraising, telemarketing strategies, and donor engagement, with episodes discussing topics like unlocking Gift Aid income and the evolution of telemarketing in fundraising, illustrating these concepts with detailed examples such as the RSPCA's success in raising significant income through innovative telemarketing approaches.
Angel is one of the UK’s leading charity-specialist telemarketing agencies,
Our team had 750,000 charity telemarketing conversations in 2024 on behalf of 50 of the UK’s most well-known charities.
We’ll be recording a series of podcast episodes with colleagues from across the charity sector with the aim of sharing insights and anecdotes born out of our unique partnerships in the charity telemarketing world.
In this episode, Jack and Owen discuss the evolution and optimisation of DRTV campaigns at the RSPCA, focusing on collaboration, innovation, and the impact of the COVID-19 pandemic. Owen shares insights from his role as Senior Marketing Manager, detailing the importance of balancing performance with supporter experience and the strategic shift towards video on demand advertising. They also explore the significance of data-driven decisions and the potential of AI in enhancing donor understanding and engagement.
Key Takeaways:
Strong collaborationbetween partners is key to campaign success.
Innovation in fundraising can come from small, incremental changes.
Data-driven decisions lead to better campaign performance.
Small innovations like SMS re-engagement can yield big results.
AI tools can help analyse donor interactions and improve strategies.
Curious how the RSPCA uses data, TV, and tech to grow donations? – Tune in now to hear their playbook for DRTV success.
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