Top Telemarketing Trends – Podcast by Angel
Top Telemarketing Trends - Podcast by Angel
Podcast Description
Angel is one of the UK's leading charity-specialist telemarketing agencies,Our team had 750,000 charity telemarketing conversations in 2024 on behalf of 50 of the UK's most well-known charities.We'll be recording a series of podcast episodes with colleagues from across the charity sector with the aim of sharing insights and anecdotes born out of our unique partnerships in the charity telemarketing world.
Podcast Insights
Content Themes
The podcast focuses on themes related to charity fundraising, telemarketing strategies, and donor engagement, with episodes discussing topics like unlocking Gift Aid income and the evolution of telemarketing in fundraising, illustrating these concepts with detailed examples such as the RSPCA's success in raising significant income through innovative telemarketing approaches.
Angel is one of the UK’s leading charity-specialist telemarketing agencies,
Our team had 750,000 charity telemarketing conversations in 2024 on behalf of 50 of the UK’s most well-known charities.
We’ll be recording a series of podcast episodes with colleagues from across the charity sector with the aim of sharing insights and anecdotes born out of our unique partnerships in the charity telemarketing world.
New Podcast Episode: How We Unlocked £450k of Gift Aid Income for RSPCA
Could your charity be sitting on thousands—or even millions—of pounds in unclaimed Gift Aid?
In this episode of Angel’s Top Telemarketing Trends podcast, we dive into how applying the concept of behavioural economics in telemarketing can transform your Gift Aid penetration rates and unlock untapped income.
We’re joined by Phoebe Cooper, MBA Marketing Manager for Committed Giving at RSPCA, who shares how we helped the charity tackle a major challenge: £1 million in unclaimed Gift Aid.
Key takeaways:
Why telemarketing proved to be the breakthrough channel to engage supporters.
The incredible financial impact: £230,000 raised in one year, with a compounding income effect reaching £450,000
The power of behavioural economics—how system 1 vs. system 2 thinking influences donor decisions.
How the campaign evolved to include legacy giving, securing long-term income for the charity.
“The phone calls gave us the opportunity to say thank you, build relationships, and actually help supporters understand Gift Aid in a way that mail or email never could.”
This episode is a must-listen for any fundraiser looking to optimise their Gift Aid programme, increase supporter engagement, and tap into future income potential.
Listen now and unlock the hidden income in your charity!
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