GRAFIK CONTENT
GRAFIK CONTENT
Podcast Description
Hosted by designer Gio Petrucci (GIOGRAFIK), this podcast is all about laughing through the chaos of work, life, and whatever happens in between. Each episode features candid chats with friends, colleagues, and fascinating people from all walks of life—whether they’re building brands, launching big ideas, or just figuring it out as they go. Expect unfiltered stories, unexpected tangents, and the kind of real talk that only happens when people stop trying to sound impressive.
Podcast Insights
Content Themes
The podcast delves into themes of personal and professional development through humor, with episodes exploring topics such as brand building, wellness practices like osteopathy, and the hustle culture. For example, an early episode features a discussion with Lorena Petrucci on the significance of brand names and the benefits of osteopathy.

Hosted by designer Gio Petrucci (GIOGRAFIK), this podcast is all about laughing through the chaos of work, life, and whatever happens in between. Each episode features candid chats with friends, colleagues, and fascinating people from all walks of life—whether they’re building brands, launching big ideas, or just figuring it out as they go. Expect unfiltered stories, unexpected tangents, and the kind of real talk that only happens when people stop trying to sound impressive.
This week on GRAFIK CONTENT, I’m joined by Dale McRae, founder of Populus, UX strategist, creative thinker, and — as we jokingly establish during the episode — the Madonna of UX.
Because reinvention?
That’s kind of his thing.
What starts as a conversation about AI, technology, and user experience quickly turns into something much bigger: adaptation, identity, cynicism, creativity, and figuring out how to evolve without completely losing yourself in the process.
We talk about:
— AI and the future of creativity
— why cynicism can quietly kill curiosity
— reinventing yourself throughout your career
— navigating change in tech and design
— and how staying adaptable might be one of the most important creative skills you can have
It’s thoughtful, very funny, occasionally existential, and somehow manages to make conversations about UX feel weirdly personal.
Which is on brand for this podcast.
🔗 Connect with Dale McRae:
🔹 Populis Website
🎧 GRAFIK CONTENT
🔸 Website
🔸 YouTube
🔸 Instagram
🔸 TikTok
Enjoyed the episode? Like this video, subscribe for more + drop a comment below with your thoughts or questions.

Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.