GRAFIK CONTENT
GRAFIK CONTENT
Podcast Description
Hosted by designer Gio Petrucci (GIOGRAFIK), this podcast is all about laughing through the chaos of work, life, and whatever happens in between. Each episode features candid chats with friends, colleagues, and fascinating people from all walks of life—whether they’re building brands, launching big ideas, or just figuring it out as they go. Expect unfiltered stories, unexpected tangents, and the kind of real talk that only happens when people stop trying to sound impressive.
Podcast Insights
Content Themes
The podcast delves into themes of personal and professional development through humor, with episodes exploring topics such as brand building, wellness practices like osteopathy, and the hustle culture. For example, an early episode features a discussion with Lorena Petrucci on the significance of brand names and the benefits of osteopathy.

Hosted by designer Gio Petrucci (GIOGRAFIK), this podcast is all about laughing through the chaos of work, life, and whatever happens in between. Each episode features candid chats with friends, colleagues, and fascinating people from all walks of life—whether they’re building brands, launching big ideas, or just figuring it out as they go. Expect unfiltered stories, unexpected tangents, and the kind of real talk that only happens when people stop trying to sound impressive.
This week on GRAFIK CONTENT, I chat with Renaissance woman Sonja Scharf. She shares her early career, shifting from being a commercial photographer to a creative entrepreneur, the importance of community, and the impact of love on her career.
We also discuss her journey of building a full-service art business, Akasha Art Projects, the launch of her magazine, Art House, and her passion for DJing, revealing the personal stories and influences that shape her creative endeavours.
Sonja's story is one of reinvention, passion, and the belief to never let your curiosity die.
🎧 Tune in for:
✔️The power of reinvention and pursuing multiple passions
✔️Use your personal experiences to drive your ambitions
✔️ The importance of networking and building relationships
✔️ Giving back to the community through art
✔️ Conversations about deep house vs techno vs melodic
✔️ How one hour per week can get you a Master’s in fashion
✔️ Being honoured by the CGLCC’s Community Builders Award
✔️ Editing a magazine is just like curating a gallery
✔️ Personal and professional partnerships can coexist
✔️ Why being overdressed at all times never goes out of style
✔️ Pro tip: always do a background check when hiring
🔗 Connect with Sonja Scharf:
🔹 Akasha Art Projects
🎧 Connect with GRAFIK CONTENT:
🔸 Website
🔸 Instagram
🔸 TikTok
🔸 YouTube
🔸 All Links
🎧 Connect with Gio/GIOGRAFIK:
🔸 Website
🔸 Instagram
🔸 Newsletter
🔸 YouTube
🔸 All Links
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🎵 Music: Nicholas Nothing

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