Do you really know your ideal client profile — and is it aligned with your unique value proposition? If you hesitated or can’t answer confidently, chances are you’re wasting time chasing the wrong business. It’s time to stop burning energy on deals that don’t move the needle and start attracting the clients your agency wants.

In this episode of Staffing Made Simple, we sit down with Dan Mori, Managing Partner at Staffing Mastery and a staffing sales strategist who’s built a business helping agencies sharpen their focus, refine their approach, and win. Dan breaks down the 5 fundamental requirements every staffing agency needs to build a sales and marketing strategy that actually delivers.