The Conscious Cut
The Conscious Cut
Podcast Description
This podcast is dedicated to re-thinking sustainability in fashion and beyond. As a second-generation garment manufacturer, host Hoiki Liu has seen the challenges of overproduction, greenwashing, and unsustainable business models firsthand. Through conversations with entrepreneurs, innovators, and changemakers—especially those driving sustainable practices here in Hong Kong—we’ll explore real solutions for a more responsible and transparent future. Let’s cut through the noise and redefine sustainability together.
Podcast Insights
Content Themes
Focuses on sustainability in fashion, environmental advocacy, and corporate responsibility, with episodes exploring topics such as waste management, eco-design, and the role of renewable energy, including conversations with industry experts like WWF's Karen Ho and eco-design professor Jane Scaffidi Abbate.
This podcast is dedicated to re-thinking sustainability in fashion and beyond. As a second-generation garment manufacturer, host Hoiki Liu has seen the challenges of overproduction, greenwashing, and unsustainable business models firsthand. Through conversations with entrepreneurs, innovators, and changemakers—especially those driving sustainable practices here in Hong Kong—we’ll explore real solutions for a more responsible and transparent future. Let’s cut through the noise and redefine sustainability together.
In this exciting episode of The Conscious Cut, host Hoiki Liu sits down with Olivia Lee, founder of Livvium and a trailblazer in digital fashion and metaverse consultancy. With 15 years of expertise in brand strategy, Olivia unravels the transformative potential of the metaverse, AI tools, and digital retail for sustainable fashion. From debunking myths about virtual platforms to exploring the three types of digital fashion—real-life, online real-life, and unreal-life—she highlights how these innovations can reduce waste and empower consumers. Olivia also shares insights on integrating digital product passports and immersive commerce to create transparent, sustainable fashion experiences. Join us to discover how technology is reshaping the industry and cutting through the noise for a more responsible future.
Olivia Lee is founder of LIVVIUM, a web3 transformation and metaverse consultancy.
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