Sales as Service
Sales as Service
Podcast Description
Sales as Service is the podcast for creative agencies and solopreneurs who want to grow their businesses without feeling awkward about sales. If you’ve ever thought, “I hate selling,” or wondered how to get more clients, this show is for you.We make sales simple and approachable with practical tips on topics like:How to get clients for your creative businessEasy sales strategies for solopreneursOvercoming the fear of sellingBuilding a sales process that worksWhether you're a freelancer, entrepreneur, or running your own agency, you’ll learn how to handle objections, close deals, and grow your business with confidence—without hard-sell tactics. Listen in to discover how a simple change in your perspective can create a complex change in your business.
Podcast Insights
Content Themes
Focuses on sales strategies, client acquisition, and building genuine relationships with key topics including overcoming sales anxiety, effective networking techniques, and developing a customized sales process, with episodes like Turning Conversations into Clients showcasing real-world applications.
Sales as Service is the podcast for consultants, agency owners, and service-based founders who want to grow their businesses without feeling awkward about sales. If you’ve ever thought, “I hate selling,” or wondered how to get more clients, this show is for you.
We make sales simple and approachable with practical advice on topics like:
- Creating opportunities instead of waiting for referrals
- Building relationships through outreach that doesn’t feel pushy
- Developing the habits and systems that create a steady pipeline
- Growing your business with confidence, consistency, and integrity
This isn’t about pressure tactics, bro marketing, or convincing people to buy.
It’s about serving, solving problems, and building genuine relationships that lead to sustainable business growth.
Listen in to discover how a simple shift in perspective can create a lasting change in your business.
For a lot of founders, writing a book lives on the “someday” list. But what if a book isn’t simply a personal milestone? What if it could become a strategic tool for building authority, reaching the right people, and creating new opportunities for your business?
In this episode of Sales as Service, I’m joined by publishing strategist Ally Machate, founder of The Writer’s Ally. Ally has spent her career working with books, authors, and publishers, and she makes an important distinction: there’s a difference between writing a good book and writing the right book. We talk about how to work backward from your business goals to determine what your book should actually be about, why knowing your reader matters as much as knowing your subject, and how the process of writing a book can change the way you see your own expertise.
In this episode, we talk about:
- Why a book can be a business-growth tool, not simply a credibility piece
- The “good book, wrong book” problem—and how to avoid it
- How to work backward from your business goals to find the right book idea
- Why your book needs to meet readers where they are instead of simply sharing everything you know
- How becoming an author can help you more fully step into your authority
Find the complete show notes here →https://studiothree49.com/podcast/
Sales as Service Challenge — Start Now!
Pick one piece of content you’re working on—a proposal, pitch, lead magnet, or presentation—and run it through Ally’s process.
Define the business goal and get specific about who it’s meant to serve. Then ask: Does what I’ve created actually deliver what that person needs, or is it simply what I wanted to say?
If there’s a gap, close it before you invest more time.
Links & Resources:
- Learn more about The Writer’s Ally
- Watch the free webinar Don’t Write the Wrong Book
- Connect with Ally on LinkedIn, Instagram, Facebook
- Follow The Writer’s Ally on YouTube
- Find Ally on Goodreads and Amazon
Tam Smith is the founder of Studio Three 49 and a professional conversation starter. She helps service-based founders stop waiting for referrals and start creating opportunities through genuine conversations.
Your next client – calculate what it takes.
Learn how to consistently book 3–5 sales-qualified meetings each week – book an Alignment Call.
Connect with Tam on LinkedIn.
Produced by KNWN Media. Executive Producer: Jess Milanes.
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