Sales as Service
Sales as Service
Podcast Description
Sales as Service is the podcast for creative agencies and solopreneurs who want to grow their businesses without feeling awkward about sales. If you’ve ever thought, “I hate selling,” or wondered how to get more clients, this show is for you.We make sales simple and approachable with practical tips on topics like:How to get clients for your creative businessEasy sales strategies for solopreneursOvercoming the fear of sellingBuilding a sales process that worksWhether you're a freelancer, entrepreneur, or running your own agency, you’ll learn how to handle objections, close deals, and grow your business with confidence—without hard-sell tactics. Listen in to discover how a simple change in your perspective can create a complex change in your business.
Podcast Insights
Content Themes
Focuses on sales strategies, client acquisition, and building genuine relationships with key topics including overcoming sales anxiety, effective networking techniques, and developing a customized sales process, with episodes like Turning Conversations into Clients showcasing real-world applications.
Sales as Service is the podcast for consultants, agency owners, and service-based founders who want to grow their businesses without feeling awkward about sales. If you’ve ever thought, “I hate selling,” or wondered how to get more clients, this show is for you.
We make sales simple and approachable with practical advice on topics like:
- Creating opportunities instead of waiting for referrals
- Building relationships through outreach that doesn’t feel pushy
- Developing the habits and systems that create a steady pipeline
- Growing your business with confidence, consistency, and integrity
This isn’t about pressure tactics, bro marketing, or convincing people to buy.
It’s about serving, solving problems, and building genuine relationships that lead to sustainable business growth.
Listen in to discover how a simple shift in perspective can create a lasting change in your business.
Talking to someone outside your network can feel like a very different kind of sales conversation. Brian Ondrako helps founders make that shift. After 15 years in software sales, he now works with early stage businesses that need to move beyond their first warm introductions and build a more consistent sales process.
In this conversation, Brian and I talk about what changes when you stop trying to sell and start helping someone buy. We get into the questions that uncover the real problem, the habits that keep a pipeline moving, and why a message with someone’s name in it still might not feel personal. Brian also walks through the numbers founders need to know so “I need more business” can become a plan.
In this episode, we cover:
- Why sales is a skill you can practice, even if talking to strangers feels uncomfortable
- How deeper discovery can reveal a different problem than the one a prospect first describes
- The difference between personalized outreach and a message that shows you understand the person
- A simple way to start prospecting with a focused list of 25 to 50 people
- How deal size, close rate, and pipeline coverage help you plan for a revenue goal
Find the complete show notes here →https://studiothree49.com/podcast/
Sales as Service Challenge — Start Now!
Talk to someone new this week. Choose one type of client you can help and make a list of five people or businesses outside your immediate network. Spend a few minutes learning about each one. Then reach out to at least one with a short message that reflects something specific you noticed and opens a conversation.
Put another block on your calendar to keep going. The goal is to start a habit you can repeat and learn from.
Links & Resources:
- Learn more about Brian Ondrako
- Connect with Brian on LinkedIn and YouTube
- Let Brian roast your sales call!
Tam Smith is the founder of Studio Three 49 and a professional conversation starter. She helps service-based founders stop waiting for referrals and start creating opportunities through genuine conversations.
Your next client – calculate what it takes.
Learn how to consistently book 3–5 sales-qualified meetings each week – book an Alignment Call.
Connect with Tam on LinkedIn.
Produced by KNWN Media. Executive Producer: Jess Milanes.
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