Sales as Service
Sales as Service
Podcast Description
Sales as Service is the podcast for creative agencies and solopreneurs who want to grow their businesses without feeling awkward about sales. If you’ve ever thought, “I hate selling,” or wondered how to get more clients, this show is for you.We make sales simple and approachable with practical tips on topics like:How to get clients for your creative businessEasy sales strategies for solopreneursOvercoming the fear of sellingBuilding a sales process that worksWhether you're a freelancer, entrepreneur, or running your own agency, you’ll learn how to handle objections, close deals, and grow your business with confidence—without hard-sell tactics. Listen in to discover how a simple change in your perspective can create a complex change in your business.
Podcast Insights
Content Themes
Focuses on sales strategies, client acquisition, and building genuine relationships with key topics including overcoming sales anxiety, effective networking techniques, and developing a customized sales process, with episodes like Turning Conversations into Clients showcasing real-world applications.
Sales as Service is the podcast for creative agencies and solopreneurs who want to grow their businesses without feeling awkward about sales. If you’ve ever thought, “I hate selling,” or wondered how to get more clients, this show is for you.
We make sales simple and approachable with practical tips on topics like:
- How to get clients for your creative business
- Easy sales strategies for solopreneurs
- Overcoming the fear of selling
- Building a sales process that works
Whether you’re a freelancer, entrepreneur, or running your own agency, you’ll learn how to handle objections, close deals, and grow your business with confidence—without hard-sell tactics.
Listen in to discover how a simple change in your perspective can create a complex change in your business.
Somewhere along the way, sales became more complicated than it needs to be.
Funnels, tech stacks, automation all before we ever have a real conversation. But when you strip it back, every new client opportunity comes down to four simple steps: finding the right people, connecting with them, nurturing the relationship, and making an offer when there’s a genuine fit.
In this episode, I’m joined by Sean Malone, Co-Founder of FlowChat, author of DM Me, and someone who has been part of more than 1.5 million direct message conversations. Together, we break down why most founders don’t have a lead problem—they have a consistency problem—and how direct messaging creates the fastest, most human path to starting real conversations that lead to new business.
In this episode, we cover:
- The 4-step framework behind every client opportunity
- Why inconsistency and not lack of leads is the real problem
- How direct messaging removes friction and accelerates conversations
- What most people get wrong about outreach (and how to fix it)
- Why human connection matters more than ever in an AI-driven landscape
Sales as Service Challenge — Start Now!
For the next 5 days, block one hour on your calendar and follow this structure:
20 minutes: Nurture your network
Respond to messages. Check in with a past client or connection. Make an introduction.
20 minutes: Build visibility
Post something. Engage with people in your space. Show up in conversations that matter.
20 minutes: Strategic outreach
Identify 2–3 people you want to connect with and send a thoughtful, specific message.
No scripts. No overthinking. Just consistent, intentional action.
This is how you move from waiting for opportunities to creating them.
Links & Resources:
- Learn more about FlowChat
- Connect with Sean on Facebook, Instagram, LinkedIn,X and YouTube
- Your next client – calculate what it takes
- Simply sales with the VIP Power Hour – download the FREE guide
- Learn how to consistently book 3–5 sales-qualified meetings each week –Book an Alignment Call
Have an episode idea? DM me on LinkedIn and let me know!
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Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.
As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.
When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.
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