Sales as Service
Sales as Service
Podcast Description
Sales as Service is the podcast for creative agencies and solopreneurs who want to grow their businesses without feeling awkward about sales. If you’ve ever thought, “I hate selling,” or wondered how to get more clients, this show is for you.We make sales simple and approachable with practical tips on topics like:How to get clients for your creative businessEasy sales strategies for solopreneursOvercoming the fear of sellingBuilding a sales process that worksWhether you're a freelancer, entrepreneur, or running your own agency, you’ll learn how to handle objections, close deals, and grow your business with confidence—without hard-sell tactics. Listen in to discover how a simple change in your perspective can create a complex change in your business.
Podcast Insights
Content Themes
Focuses on sales strategies, client acquisition, and building genuine relationships with key topics including overcoming sales anxiety, effective networking techniques, and developing a customized sales process, with episodes like Turning Conversations into Clients showcasing real-world applications.
Sales as Service is the podcast for creative agencies and solopreneurs who want to grow their businesses without feeling awkward about sales. If you’ve ever thought, “I hate selling,” or wondered how to get more clients, this show is for you.
We make sales simple and approachable with practical tips on topics like:
- How to get clients for your creative business
- Easy sales strategies for solopreneurs
- Overcoming the fear of selling
- Building a sales process that works
Whether you’re a freelancer, entrepreneur, or running your own agency, you’ll learn how to handle objections, close deals, and grow your business with confidence—without hard-sell tactics.
Listen in to discover how a simple change in your perspective can create a complex change in your business.
In this episode, I talk with Natasha Walstra, founder of NearPoint Strategies, about how business owners, especially introverts, can leverage LinkedIn to build genuine relationships and grow their business without feeling salesy.
Natasha shares her journey from struggling with cold calling as a sales development rep to discovering how authentic engagement and strategic personal branding on LinkedIn can turn the platform into a revenue engine.
She emphasizes the importance of optimizing your profile’s headline and banner, engaging thoughtfully in comments, and rethinking LinkedIn as a virtual networking event. Natasha also provides practical tips for overcoming the fear of putting yourself out there, and how consistency in authentic activity can lead to new clients, referrals, and opportunities.
Key takeaways:
- Your LinkedIn headline and banner are prime real estate to communicate who you help and how—use them intentionally.
- Building relationships happens by commenting, not just posting content—engage in conversations that matter.
- Focus on quality over quantity: meaningful interactions are more powerful than large-volume outreach.
- Reframe LinkedIn as a virtual networking event, not just a digital resume or sales pitch platform.
- Consistency in engaging and sharing genuine content builds trust and long-term growth.
Sales as a Service Challenge!
Spend 20 minutes this week optimizing the top section of your LinkedIn profile. Specifically:
- Update your headline to clearly state who you help and how, using a positioning statement instead of a job title.
- Refresh your banner to visually communicate your core message.
- Leave thoughtful comments on five posts from people you genuinely want to connect with—offer value and start real conversations.
- Bonus! Share one simple, authentic post this week to start engaging your network more intentionally.
Tag me and Natasha when you share your progress. I’d love to see you put this into action!
Want to connect with Natasha? Visit her website at NearPoint Strategies, her Instagram, or find her on LinkedIn.
Resources mentioned in this week’s episode:
LinkedIn Platform: https://www.linkedin.com
Sales Navigator: https://business.linkedin.com/sales-solutions/sales-navigator
Calendly: https://calendly.com
Connect with Tam:
- https://www.linkedin.com/in/tamara-b-smith/
- https://www.instagram.com/studiothree49/
Want to generate quality leads on LinkedIn without feeling pushy or spending hours online? Join the LinkedIn Lead Generator Challenge to learn how to turn simple daily actions into real conversations with potential clients.
Sign up here: https://studiothree49.com/linkedin-leads
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