Sales as Service
Sales as Service
Podcast Description
Sales as Service is the podcast for creative agencies and solopreneurs who want to grow their businesses without feeling awkward about sales. If you’ve ever thought, “I hate selling,” or wondered how to get more clients, this show is for you.We make sales simple and approachable with practical tips on topics like:How to get clients for your creative businessEasy sales strategies for solopreneursOvercoming the fear of sellingBuilding a sales process that worksWhether you're a freelancer, entrepreneur, or running your own agency, you’ll learn how to handle objections, close deals, and grow your business with confidence—without hard-sell tactics. Listen in to discover how a simple change in your perspective can create a complex change in your business.
Podcast Insights
Content Themes
Focuses on sales strategies, client acquisition, and building genuine relationships with key topics including overcoming sales anxiety, effective networking techniques, and developing a customized sales process, with episodes like Turning Conversations into Clients showcasing real-world applications.
Sales as Service is the podcast for creative agencies and solopreneurs who want to grow their businesses without feeling awkward about sales. If you’ve ever thought, “I hate selling,” or wondered how to get more clients, this show is for you.
We make sales simple and approachable with practical tips on topics like:
- How to get clients for your creative business
- Easy sales strategies for solopreneurs
- Overcoming the fear of selling
- Building a sales process that works
Whether you’re a freelancer, entrepreneur, or running your own agency, you’ll learn how to handle objections, close deals, and grow your business with confidence—without hard-sell tactics.
Listen in to discover how a simple change in your perspective can create a complex change in your business.
Welcome back to Sales as Service—and happy new year. To kick off Season 2, I’m sharing a special episode: my guest appearance on Melissa Snow’s Powerful Women Rising podcast.
In this conversation, we unpack the relationship between marketing and sales—why they’re not the same thing, why marketing alone can leave you waiting, and what it looks like to create opportunity proactively without falling into pushy, transactional tactics.
If you’ve been showing up consistently but still wondering why it’s not translating into revenue, this episode offers a grounded path forward.
In this episode, we cover:
- Marketing vs. sales: “building the room” vs. “starting the conversation”
- Why referrals are great—but not predictable or scalable
- The mindset shift that makes sales feel human (not “salesy”)
- The difference between building awareness and actually inviting people to work with you
- The 90-day rule for sales results (and why you’re probably giving up too soon)
Sales as Service Challenge — Start Now!
The 3–2–2 Method (30-Day Outreach Practice)
For the next 30 days, build proactive outreach into your day using this simple rhythm:
- 3 thoughtful comments on posts from people you genuinely want to build a relationship with (Not “Great post!”—add something real.)
- 2 outbound messages to new connections
(No pitch. Lead with a real reason you’re reaching out.) - 2 touch points to your existing network
(Past clients, collaborators, referral partners—stay visible and supportive.) - Track it. Don’t overthink it. Watch what happens.
Links & Resources:
- Learn more about Powerful Women Rising
- Listen to the Powerful Women Rising Podcast
- Connect with Melissa on LinkedIn, Facebook and Instagram
- Join us for the next SAS LIVE Office Hours Event!
- Simply sales with the VIP Power Hour – download the FREE guide
- Book your free strategy call and learn how to consistently book 3–5 sales-qualified meetings each week
Have an episode idea? DM me on LinkedIn and let me know!
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Tam Smith is a Sales Growth Strategist and founder of ST49 Sales Marketing, where she helps female agency owners and service-based founders ditch feast-or-famine cycles with sales systems that actually feel good to use.
With 15+ years in sales leadership, Tam’s work focuses on building genuine relationships, crafting smart outreach strategies, and creating consistent client pipelines—no pressure tactics required.
When she’s not helping clients build reliable sales systems, you’ll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.
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