Side Story Sports Podcast
Side Story Sports Podcast
Podcast Description
The Who, How, and Why of fascinating people who are behind the scenes in sports. These are their stories. sidestorysports.substack.com
Podcast Insights
Content Themes
Explores themes including sports officiating, organization dynamics, and corporate partnership management, with episodes highlighting referee training at PRO Referees and contract management in Major League Soccer, focusing on the intricacies of roles traditionally unseen by fans.

The Who, How, and Why of fascinating people who are behind the scenes in sports. These are their stories.
When 50,000+ screaming fans pack Bank of America Stadium in Charlotte, North Carolina to see the US Men’s National Team take the pitch, they think the pristine green grass, the stadium wrapping, and the high-tech international broadcast just happened .
They are wrong.
In this episode, we sit down with John Terry, Vice President of Events for US Soccer, the man orchestrating the massive, invisible operations behind international sports. John pulls back the curtain on what it takes to build a temporary national team headquarters from scratch.
We pull back the curtain on the staggering numbers behind the match:
How US Soccer acts as a 5-star concierge service for a traveling international delegation of over 60 people .
The logistics of rolling a live, 90,000-square-foot natural grass ecosystem over an NFL artificial turf surface in under 48 hours .
Moving a “temporary stadium kingdom” inside a fleet of twelve 56-foot trucks.
The 17-page match-day script and what happens when an unexpected storm forces executives to hang stadium banners themselves
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sidestorysports.substack.com

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