Side Story Sports Podcast
Side Story Sports Podcast
Podcast Description
The Who, How, and Why of fascinating people who are behind the scenes in sports. These are their stories. sidestorysports.substack.com
Podcast Insights
Content Themes
Explores themes including sports officiating, organization dynamics, and corporate partnership management, with episodes highlighting referee training at PRO Referees and contract management in Major League Soccer, focusing on the intricacies of roles traditionally unseen by fans.
The Who, How, and Why of fascinating people who are behind the scenes in sports. These are their stories.
In this episode of Side Story Sports, we sit down with Leagues Cup executive Thomas Mayo for a 24-minute look at what it takes to scale a major tournament using a true startup mentality. Drawing from his experience as a former Team GB runner and co-founder of SOS Hydration, Mayo breaks down how lessons in peak performance, hydration science, and entrepreneurial grit translate into sports leadership today. We explore how his team approaches the Leagues Cup with the agility of a young company, tackling cross-border operations between MLS and Liga MX, driving team culture, and building a tournament designed for long-term impact. Whether you’re interested in sports business, startup culture, or North American soccer, this episode offers an insider’s view on high-performance execution.
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