Unfiltered Influence

Unfiltered Influence
Podcast Description
Welcome to Unfiltered Influence - the no-BS podcast for influencers, creators, and thought leaders who are ready to turn their personal brand into a thriving business. Hosted by Charlie Hobbis, founder of OAC and a seasoned expert in influencer marketing, this show removes the filter on an industry that’s often felt like a closed book.
Each episode brings honest conversations, myth-busting insights, and expert strategies to help you grow, monetise, and scale your influence. Whether you're just starting out or ready to take things to the next level, you'll walk away with actionable tips and a fresh perspective on what’s possible.
This podcast uses the following third-party services for analysis:
Podkite - https://podkite.com/privacy
Podcast Insights
Content Themes
The podcast covers a variety of themes including personal branding, community building, and influencer marketing challenges. Specific episode examples include discussions on the importance of personal values in branding, overcoming loneliness in the influencer space, and insights from creator retreats that emphasize collaboration without competition.

Welcome to Unfiltered Influence – the no-BS podcast for influencers, creators, and thought leaders who are ready to turn their personal brand into a thriving business. Hosted by Charlie Hobbis, founder of OAC and a seasoned expert in influencer marketing, this show removes the filter on an industry that’s often felt like a closed book.
Each episode brings honest conversations, myth-busting insights, and expert strategies to help you grow, monetise, and scale your influence. Whether you’re just starting out or ready to take things to the next level, you’ll walk away with actionable tips and a fresh perspective on what’s possible.
This podcast uses the following third-party services for analysis:
Podkite – https://podkite.com/privacy

In a world where AI can generate content at lightning speed, how do you make your personal brand truly stand out? Join Charlie as she unpacks insights from marketing expert Daniel Priestley about the critical importance of authentic personal branding in an era of AI-generated content. Learn why your unique story, experiences, and personality are your most powerful marketing tools.
Podcast Timestamps:
(02:41) – AI Content Generation and Trust Challenges
(05:00) – Defining Personal Brand and Its Value
(07:56) – Overcoming Personal Branding Objections
(10:00) – Why Human Connection Trumps AI Content
(15:00) – Founders as Unique Marketing Assets
(17:37) – Closing Thoughts on Personal Branding in the AI Era
Key Themes:
- Rise of AI content generation
- Importance of authentic personal storytelling
- Building trust in a digital landscape
- Differentiating yourself beyond AI-generated content
- Personal brand as a leadership tool
CREATOR CLINIC – LEAVE US A VOICENOTE
https://www.oacmarketing.co.uk/unfilteredinfluence
Follow us on Instagram:
Instagram: https://www.instagram.com/unfilteredinfluencepodcast/
Find out more about OAC:
Website: oacmarketing.co.uk
Instagram: www.instagram.com/oacmarketinguk/ and www.instagram.com/oactalentuk/
FREE RESOURCES: https://www.oacmarketing.co.uk/store
Connect with our host:
Instagram: https://www.instagram.com/overatcharlies/
LinkedIn: https://www.linkedin.com/in/charlie-hobbis/
This podcast uses the following third-party services for analysis:
Podkite – https://podkite.com/privacy
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.