🎙️ In this episode of Getting to Know Hendo, we’re joined by Elizabeth Estrada of Rule Your World Marketing.

“The early bird gets the worm, but the second mouse gets the cheese.”

That philosophy sits at the center of Elizabeth’s approach to marketing and business consulting. She believes the same advice does not work for every client in every situation, and that each individual needs a unique strategy in order to capture their goals.

Elizabeth describes herself as a matchmaker and problem solver—helping business owners navigate real-world challenges tied to time, money, and resources. Through Rule Your World Marketing, she works to identify both goals and pain points in order to create action-oriented, customized plans for each project. Her focus is on giving businesses the material, information, and strategies needed to grow, while recognizing that no two businesses—or strategies—should ever be the same.

Rule Your World Marketing is a small marketing and consulting company designed to help businesses grow from anywhere in the world. Their work spans social media creation and management, Facebook and Instagram integration, Facebook ads and events, LinkedIn marketing, email campaigns, branding and re-branding consultation, video utilization, and practical self-marketing strategies.

Elizabeth is also actively involved in the local business community as a Henderson County Chamber Ambassador, the 2023 and 2024 FABA Events Chair, and a Henderson County YP Board Member. Her background includes international relations, languages, and real estate, and she brings that broad experience into how she approaches strategy and problem-solving.

At its core, her work is about one thing: building strategies that actually fit the people and businesses they’re designed for.

www.ruleyourworldmarketing.com

 🎻  🥁  🎶  🌿 We’re featuring the music of Tuatha Dea with their track Kilts and Corsets as our intro and outro.

Tuatha Dea is a progressive Americana band with a rock edge, rooted in Celtic and Appalachian influence and known for pushing the boundaries of modern roots music. Their sound blends driving percussion, electric instrumentation, and traditional instruments like fiddle, penny whistle, bagpipes, Native American flute, and didgeridoo—creating a style that is truly hard to categorize, but instantly recognizable.

The band’s name comes from the Old Irish phrase associated with the Tuatha Dé Danann, meaning “Children of the Gods.” That sense of heritage and storytelling carries through their music, which is known for its energy, rhythm, and ability to pull audiences directly into the experience.

Born out of a family drum circle and built around a tight-knit group of musicians and family members, Tuatha Dea has developed a reputation for high-energy performances that encourage audience participation and connection rather than passive listening.

They’ve been recognized nationally, including being named among the top Celtic bands in the U.S., and have performed at major festivals and events across the country. 

I saw this group live, and not only was the music fantastic, but the engagement and interaction was magic—the kind of performance where the crowd isn’t just watching, they’re part of it.

So stick around, and enjoy Kilts and Corsets by Tuatha Dea.

www.thuathadea.net 

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