CPG Trade Spend Podcast
Podcast Description
The CPG Trade Spend Podcast is your go-to source for uncovering the best strategies, techniques, and insights in the world of consumer packaged goods. Hosted by Kyle Barnholt, founder and CEO of TrewUp, this podcast sheds light on the "black hole" of trade spend. Kyle brings in top minds from the CPG industry to share their expertise, along with exclusive data-driven insights from TrewUp—powered by billions of dollars in processed trade spend data. Tune in to stay ahead of the latest trends and learn how to optimize trade spend for your business.
Podcast Insights
Content Themes
This podcast focuses on trade spend management, optimization techniques, and promotion strategies with episodes that delve into topics such as the impact of visibility on trade spend, common pitfalls brands encounter, and innovative solutions for maximizing trade allocations. Specific episodes feature case studies demonstrating the costs of poor visibility and steps brands can take to enhance their financial outcomes.
The CPG Trade Spend Podcast is your go-to source for uncovering the best strategies, techniques, and insights in the world of consumer packaged goods. Hosted by Kyle Barnholt, founder and CEO of TrewUp, this podcast sheds light on the “black hole” of trade spend. Kyle brings in top minds from the CPG industry to share their expertise, along with exclusive data-driven insights from TrewUp—powered by billions of dollars in processed trade spend data. Tune in to stay ahead of the latest trends and learn how to optimize trade spend for your business.
Most brands think promotions equal growth—but what if they’re actually scaling a problem? In this episode of the CPG Trade Spend Podcast, Kyle Barnholt breaks down one of the most costly mistakes in CPG: not measuring ROI the right way. Learn how to calculate true promotional ROI using real data, avoid common traps like deep discounts with no lift, and shift from gut decisions to profit-driving strategy. Kyle also shares a real-world cautionary tale and outlines 10 key metrics every brand should be tracking to optimize trade spend. If you’re still copying last year’s promo calendar, this one’s for you.
To learn more and download our FREE True ROI Calculator, head to this blog post.
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