CPG Trade Spend Podcast
Podcast Description
The CPG Trade Spend Podcast is your go-to source for uncovering the best strategies, techniques, and insights in the world of consumer packaged goods. Hosted by Kyle Barnholt, founder and CEO of TrewUp, this podcast sheds light on the "black hole" of trade spend. Kyle brings in top minds from the CPG industry to share their expertise, along with exclusive data-driven insights from TrewUp—powered by billions of dollars in processed trade spend data. Tune in to stay ahead of the latest trends and learn how to optimize trade spend for your business.
Podcast Insights
Content Themes
This podcast focuses on trade spend management, optimization techniques, and promotion strategies with episodes that delve into topics such as the impact of visibility on trade spend, common pitfalls brands encounter, and innovative solutions for maximizing trade allocations. Specific episodes feature case studies demonstrating the costs of poor visibility and steps brands can take to enhance their financial outcomes.
The CPG Trade Spend Podcast is your go-to source for uncovering the best strategies, techniques, and insights in the world of consumer packaged goods. Hosted by Kyle Barnholt, founder and CEO of TrewUp, this podcast sheds light on the “black hole” of trade spend. Kyle brings in top minds from the CPG industry to share their expertise, along with exclusive data-driven insights from TrewUp—powered by billions of dollars in processed trade spend data. Tune in to stay ahead of the latest trends and learn how to optimize trade spend for your business.
Recurring non-trade deductions aren’t just an administrative headache—they’re a silent margin killer. If you don’t know what’s causing them, chances are you’re paying for the same mistakes over and over again.
In this episode of The CPG Trade Spend Podcast, host Kyle Barnholt breaks down why ignoring root causes can cost brands thousands—or even millions—over time, and how the best CPG companies are tackling deductions at the source.
You’ll learn:
- The hidden costs of recurring deductions (from logistics fines to spoils and admin fees)
- A step-by-step framework to uncover root causes across retailers and distributors
- The most common deduction drivers—and proven fixes you can apply right away
- How tools like TrewUp help you prevent deductions instead of just reacting to them
By the end of this episode, you’ll walk away with a clear process to identify patterns, engage your cross-functional teams, and fix deductions where they start—so you can stop chasing dollars and start protecting your margins.
Dive into our FREE Deductions Mastery Framework here.
👉 Ready to master your deductions? Connect with us at TrewUp to dig into your data and build a system that eliminates margin leaks.
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