This week we've got two Clarks on the show — yes, really — which made for a few confusing moments and one good bit about how our wives can tell us apart by tone of voice alone.

We open with Google's new icon redesign, which led into a bigger conversation about brand systems: not just how something looks today, but whether it's built to survive five years of platform changes nobody can predict yet.

Then Rocky tells the story of his brother getting locked out of Flora mid-project, no export, no warning, just gone. It's a small story, but it's also a window into how fast we've all started building our work around tools we don't actually control.

Our guest this week is Clark Beggs, partner and creative director at Melodiq, a strategy-first creative agency out of Modesto that's found its footing working with home service businesses — HVAC, electricians, kitchen and bath remodelers. Clark walks through how the agency landed on that niche almost by accident, why a regional focus turns out to be a strength instead of a limitation, and how they've built a pricing model that ties part of their fee to actual leads converting into jobs.

We close out with a game: two designers, one famous logo, guess the fee. It goes about as well as you'd expect, and it says more about how subjective creative pricing actually is than any of us intended.