In this episode of The Somewhat Creative Show, hosts Rocky Tilney and Clark Miller discuss the evolving landscape of work in the creative industry, focusing on the shift from full-time positions to freelance roles. They explore the implications of this trend, including the rise of freelancing among younger generations and the impact of remote work on collaboration. The conversation also delves into Adobe's integration of AI tools and the complexities surrounding ownership of AI-generated content. Finally, they welcome Caitlin Lang, a brand strategist and web designer, who shares her journey in creative entrepreneurship and the challenges of rebuilding her career after taking time off. In this engaging conversation, Caitlin Lang shares her journey of personal transformation and empowerment, particularly focusing on her work with female entrepreneurs. She discusses the importance of setting ambitious goals, the significance of niching down in business, and the common mistakes many make in branding. Caitlin emphasizes the need for confidence in one's abilities and the value of clear messaging in branding. The discussion also touches on the streamlined design process she employs and offers valuable advice for aspiring female entrepreneurs.