Healthcare Business Thrivecast
Healthcare Business Thrivecast
Podcast Description
Healthcare Business Thrivecast is the go-to podcast for health professionals looking to grow and future-proof their businesses. Hosted by Randall Cooper, Antony Hirst, and Michael Kenihan—physiotherapists turned business strategists—we tackle the real challenges of running a healthcare business. From scaling operations to enhancing patient experience, we share expert insights and actionable strategies. If you're a clinic owner or health professional, tune in and take your business to the next level!
Podcast Insights
Content Themes
The podcast focuses on critical topics such as personal branding in healthcare, equity partnerships, patient experiences, and sustainable business growth, with episodes like Building Your Personal Brand in Healthcare discussing trust and digital presence, and The Partnership Discussion examining how equity can enhance service offerings and retention.
Healthcare Business Thrivecast is the go-to podcast for health professionals looking to grow and future-proof their businesses. Hosted by Randall Cooper, Antony Hirst, and Michael Kenihan—physiotherapists turned business strategists—we tackle the real challenges of running a healthcare business. From scaling operations to enhancing patient experience, we share expert insights and actionable strategies. If you’re a clinic owner or health professional, tune in and take your business to the next level!
Summary
In this episode of the Healthcare Business Thrivecast, host Michael Kenihan interviews Seamus Bradley, an expert in communications and crisis management. They discuss the importance of good writing in the age of AI, the role of healthy communications in organizations, and the critical nature of crisis communication in healthcare. The conversation also delves into the significance of effective communication in building relationships with patients, the training of AI for writing, and the risks associated with AI, including hallucinations and skills collapse. Finally, they explore the advantages of AI in healthcare practices and how to effectively introduce AI into these settings, along with insights on blog writing.
Sound bites
”Good writing engages your audience.”
”Everything is communication in a practice.”
”AI can populate a blank page quickly.”
”AI can rewrite a novel in ten seconds.”
”The human voice is infinitely interesting.”
Chapters
00:00 Introduction to Healthcare Business Thrivecast
01:42 The Importance of Good Writing in the Age of AI
03:37 Understanding Healthy Communications
05:48 Crisis Communication in Healthcare
07:22 Building Relationships Through Effective Communication
11:01 Training AI for Effective Writing
13:23 Managing AI Risks and Hallucinations
18:26 The Dangers of AI and Skills Collapse
20:32 Advantages of AI in Healthcare Practices
24:31 Introducing AI into Healthcare Practices
26:24 Blog Writing and the Role of AI
Resources:
www.learn.physio – Evidence-based courses for health professionals
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