CommsCast from Mediabrief.com
CommsCast from Mediabrief.com
Podcast Description
CommsCast is the Reputation Podcast series from Mediabrief.com, and features conversations between expert PR professionals on their experiences, and on next-level Public Relations for Reputation Management. We hope that through the conversations between different, accomplished PR pros, CommsCast from Mediabrief will help every custodian of Corporate Reputation in their quest for professional excellence and impact in the truly dynamic, ever-evolving field of Reputation Management.
Podcast Insights
Content Themes
The podcast covers a wide range of topics focused on reputation management, including evolving communication strategies, crisis preparedness, the impact of AI, and storytelling in PR. For instance, episode discussions include Sandra Stahl's emphasis on the significance of reputation in managing crises and leveraging technology, as well as Shweta Munjal's insights on proactive communication in healthcare.
CommsCast is the Reputation Podcast series from Mediabrief.com, and features conversations between expert PR professionals on their experiences, and on next-level Public Relations for Reputation Management.
We hope that through the conversations between different, accomplished PR pros, CommsCast from Mediabrief will help every custodian of Corporate Reputation in their quest for professional excellence and impact in the truly dynamic, ever-evolving field of Reputation Management.
In this episode of COMMSCAST, The Reputation Podcast powered by Adfactors PR, Srikanth Ayyappan, Senior Director, Marketing and Strategy, Parexel India, joins Christina Dsouza Lasrado, Group Head – Integrated Healthcare Practice (IHCP), Adfactors PR, for a deep-dive conversation on what it takes to communicate in one of the world’s most regulated industries.
Srikanth shares his career journey from IBM and Agilent to Parexel, reflecting on curiosity, adaptability, and resilience as defining traits for communicators. He explains how healthcare marketing sits at the intersection of authenticity, empathy, compliance, and technology — and why simplifying complex ideas for patients, caregivers, and stakeholders is both a challenge and a responsibility.
The conversation explores:
- Marketing in highly regulated environments and why authenticity and clarity matter
- The balance of credibility and empathy in storytelling
- The evolving role of generative AI as a “super-assistant” — powerful but not a replacement for human creativity and judgment
- Reputation as a shared responsibility across the organization, not just leadership
- The value of client–agency partnerships rooted in clarity, credibility, and trust
- Srikanth’s advice to young professionals on simplifying complexity, focusing on people, and connecting the dots across silos
- His recommended must-read: The Brand New 50 by Tom Peters, on building authentic personal brands
A thoughtful, wide-ranging dialogue, this episode is packed with insights for communicators in healthcare, regulated industries, and beyond.
Listen now to COMMSCAST, The Reputation Podcast powered by Adfactors PR — featuring Srikanth Ayyappan in conversation with Christina Dsouza Lasrado — for a compelling perspective on the evolving craft of communication.
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