CommsCast from Mediabrief.com
CommsCast from Mediabrief.com
Podcast Description
CommsCast is the Reputation Podcast series from Mediabrief.com, and features conversations between expert PR professionals on their experiences, and on next-level Public Relations for Reputation Management. We hope that through the conversations between different, accomplished PR pros, CommsCast from Mediabrief will help every custodian of Corporate Reputation in their quest for professional excellence and impact in the truly dynamic, ever-evolving field of Reputation Management.
Podcast Insights
Content Themes
The podcast covers a wide range of topics focused on reputation management, including evolving communication strategies, crisis preparedness, the impact of AI, and storytelling in PR. For instance, episode discussions include Sandra Stahl's emphasis on the significance of reputation in managing crises and leveraging technology, as well as Shweta Munjal's insights on proactive communication in healthcare.
CommsCast is the Reputation Podcast series from Mediabrief.com, and features conversations between expert PR professionals on their experiences, and on next-level Public Relations for Reputation Management.
We hope that through the conversations between different, accomplished PR pros, CommsCast from Mediabrief will help every custodian of Corporate Reputation in their quest for professional excellence and impact in the truly dynamic, ever-evolving field of Reputation Management.
How does a central bank earn and maintain public trust over decades? What is the real art of crisis communication in the financial world? And how can communications leaders shape narratives in an institution as opaque and mission-critical as the Reserve Bank of India?
In this insightful episode of CommsCast – The Reputation Podcast powered by Adfactors PR, host Manibalan Manoharan, Senior Group Head – Digital at Adfactors PR, is joined by Alpana Killawala, veteran communicator and former Head of Communications at the RBI, who, for the past four years and more, serves as Strategic Advisor at Adfactors PR.
Alpana shares her learnings from working with six Governors of the Reserve Bank of India, shaping the RBI’s external and internal communication strategy during some of India’s most significant economic transitions. Drawing from her book A Fly on the RBI Wall, she offers stories, lessons, and behind-the-scenes insights on what it takes to communicate for a central bank that balances confidentiality with credibility.
Tune in to learn about:
- RBI’s evolving communication strategy
- How media relations were managed across governors
- Best practices in financial PR and strategic communication
- Transitioning from journalism to institutional communications
- Reputation management in high-stakes policy environments
Whether you're a communications professional, financial analyst, journalist, or student of public affairs, this episode offers a rare view into the storytelling and transparency that shape India's financial messaging.
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