In this episode of Importer Insight, host Amanda Horney interviews Trent Bishop, President of Zano Fresh and a highly respected leader in the citrus industry.

With over 30 years of experience, Trent shares his journey from produce sales to executive leadership—offering insights into the realities of sourcing from Mexico, the rise of private labeling, and the evolving challenges facing citrus today.

Trent also discusses his work with Texas A&M University and his commitment to mentoring the next generation of industry professionals. He is the proud recipient of the prestigious Tyrus R. Timm Honor Registry Award, recognizing his contributions to agriculture and leadership.

If you're in produce, trade, education, or simply want to learn from a seasoned executive helping shape the future of fresh—this is an episode you won’t want to miss.

Chapters

00:00 Introduction to the Fresh Produce Industry

01:20 Trent Bishop's Journey in Fresh Produce

02:40 Partnership with ZanoFresh

04:09 Challenges in the Citrus Industry

06:47 Best Experiences in the Industry

09:12 Import vs. Domestic Programs

11:23 Food Safety Standards in Mexico

13:16 Future of the Citrus Industry

16:43 Challenges of the Food Safety Modernization Act

19:31 Involvement with Texas A&M University

24:02 Recognition and Humility

25:18 The Global Citrus Board Initiative

27:40 Consumer Demand and Industry Collaboration

29:47 Challenges in the Lemon Market

33:27 Impact of Citrus Acreage Decline

35:44 Branded vs. Private Label Citrus

37:50 Learning from Mistakes in the Industry

39:28 Advice for the Next Generation

42:28 Closing Thoughts and Industry Support

43:25 Disclaimer