On Liberation Day, we got real about tariffs, trade, and the growing push to create a National Lime Board.🎙️ Join me, Amanda Horney, along with David Villaseñor (Villamex Farms), Diego Morales (D Produce), and Alfonso Sandoval (Limonik Produce), as we reflect on the journey we began a year ago — and where we go from here.Whether you’re an importer, grower, retailer, or just love limes, this conversation breaks down:Why the lime industry needs a unified voice…How tariffs are shaping decisions…What a board could mean for transparency, marketing & trade stability…👋 Come meet us at Viva Fresh Expo — let’s talk limes in person! Amanda at Booth 701 and Diego at Booth 900!👉 Subscribe for more fresh perspectives from the people behind produce and imports from around the world. TakeawaysThe formation of the National Lime Board is a significant step for the lime industry.Tariffs have a direct impact on the pricing and availability of limes in the market.Collaboration among producers is essential for the growth of the lime industry.Consumer demand needs to be increased to maintain the value of limes.The lime market is facing tough competition from other countries.New leadership in COPELP is revitalizing the lime industry in Mexico.The industry must adapt to changing market conditions and consumer preferences.Education and awareness are key to improving standards in lime production.The upcoming VivaFresh Expo is an important event for networking and collaboration.The journey of creating a research and promotional board takes time and effort.Chapters00:00 Introduction to the Importer Insight Podcast01:32 Impact of Tariffs on the Produce Industry03:00 Formation of the Emerging National Lime Board06:10 Challenges and Opportunities in the Lime Market07:51 Growing Consumer Demand for Limes12:06 Addressing Hesitations About the Lime Board16:34 Collaboration with the Mexican Lime Board19:36 Future of the Lime Industry and Closing Remarks22:59 Conclusion and Final Thoughts23:31 Disclaimer#LimeBoard #ImporterInsight #FreshProduce #AgPolicy #Tariffs #VivaFresh2025 #Limes #ProduceTalk