Dean Jackson is the Co-founder of 90-Minute Books, which helps entrepreneurs create effective lead-generation tools through concise book publishing. He also co-hosts the I Love Marketing podcast with Joe Polish, which shares innovative marketing strategies and insights. Throughout his career, Dean has been instrumental in assisting thousands of business owners to enhance their profitability through innovative marketing solutions.

In this episode…

For some entrepreneurs, marketing feels like a gamble as they pour money into ads, social media, and promotions with little to no predictable return. They find themselves stuck in a cycle of trial and error, hoping the next campaign will finally bring in consistent leads and sales. How can you turn marketing into a reliable system rather than a guessing game?

With over 37 years of marketing experience, Dean Jackson has developed predictable marketing systems that drive results. He emphasizes the importance of focusing on lead conversion, particularly within the first 100 hours when prospects are most engaged. Dean’s “before, during, and after” strategy for structuring your marketing methods involves attracting and identifying potential leads, converting those leads into customers by providing proprietary experiences, and nurturing long-term relationships with customers to generate referrals. By shifting marketing from an expense to a capital investment, businesses can achieve long-term, sustainable growth.

In this episode of FuDog.TV, Mike Agugliaro interviews Dean Jackson, Co-founder of 90-Minute Books, about how business owners can create predictable lead generation and conversion systems. Dean shares why understanding lead behavior is crucial, how to eliminate friction in business operations, and how to dominate your niche.