NBSO Lyon | South East France Podcast – Business Horizons
NBSO Lyon | South East France Podcast - Business Horizons
Podcast Description
Are you a Dutch entrepreneur curious about growth opportunities in France? Which sectors offer the most potential, and what steps increase your chances of success? The NBSO Lyon | South East France 'Business Horizons' Podcast answers these questions and more.
Featuring Dutch entrepreneurs who have already found success in South East France and key stakeholders from this promising region, we share valuable insights, lessons, pitfalls, and the keys to successful business ventures. A must-listen for anyone looking to explore their business potential in South East France, from Lyon to Grenoble and from Marseille to Nice.
The podcast is hosted by Fred Crouzet, a (Tech) journalist based in Lyon, France, and the AURA region, who has worked with both local and national media for the past 30 years. Driven by his deep passion for the region and issues around its appeal, Fred also created the website This is Lyon for expats.
Podcast Insights
Content Themes
The podcast explores themes of entrepreneurship in France, with episodes covering topics such as market entry strategies, cultural adaptations, and success stories, like the inaugural episode featuring insights from Stefano Oosthof on navigating the local business landscape.

Are you a Dutch entrepreneur curious about growth opportunities in France? Which sectors offer the most potential, and what steps increase your chances of success? The NBSO Lyon | South East France ‘Business Horizons’ Podcast answers these questions and more.
Featuring Dutch entrepreneurs who have already found success in South East France and key stakeholders from this promising region, we share valuable insights, lessons, pitfalls, and the keys to successful business ventures. A must-listen for anyone looking to explore their business potential in South East France, from Lyon to Grenoble and from Marseille to Nice.
The podcast is hosted by Fred Crouzet, a (Tech) journalist based in Lyon, France, and the AURA region, who has worked with both local and national media for the past 30 years. Driven by his deep passion for the region and issues around its appeal, Fred also created the website This is Lyon for expats.
Guest: Anna Garrec, Healthcare Consultant
Host: Fred Crouzet – Journalist
How can Dutch medtech and e-health solutions successfully cross the French border?
In this episode, we speak with Anna Garrec, a dynamic consultant and strategist helping digital health innovations scale internationally. With a background in law, business, and healthcare leadership, Anna shares her hands-on experience bringing Dutch solutions into the complex world of French healthcare.
You’ll hear about:
🔹 The first steps to take when entering France
🔹 Regulatory and cultural challenges to prepare for
🔹 How to build trust and partnerships in healthcare
🔹 Future trends and opportunities in medtech
Whether you’re in health innovation or exploring the French market, this episode is full of practical insight. About NBSO Lyon “Business Horizons”
The Business Horizons podcast series explores business opportunities and
experiences in South East France. It is an initiative of the Netherlands
Business Support Office (NBSO) in Lyon. As part of the Dutch
governmental organization RVO (Netherlands Enterprise Agency), NBSO Lyon
offers free support to Dutch entrepreneurs aiming to establish or expand
their business in South East France.
For more information about how NBSO Lyon | South East France can support
you or to schedule an introductory call, email us at [email protected].
Stay updated on business developments in South East France – follow us
on LinkedIn.
Credits
Podcast host: Fred Crouzet
Podcast coordination: Astrid Laurans and Stefano Oosthof
Podcast recording and editing: Supernatifs Lyon

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