Our B2B SaaS Journey
Our B2B SaaS Journey
Podcast Description
Join the SixSides.co team as we navigate the highs and lows of building a B2B SaaS company. From finding product-market fit to scaling sales and community-driven growth, we share real insights, tough lessons, and candid conversations about what it really takes to grow a successful SaaS business. Whether you're a founder, marketer, developer, or just SaaS-curious, this is your backstage pass to the journey.
Podcast Insights
Content Themes
The podcast focuses on essential B2B SaaS themes including product-market fit, customer acquisition strategies, bootstrapping a startup, and managing founder dynamics, with specific episodes discussing the challenges of redundancy planning, the formulation of a customer advisory council, and the balance of sales and product development.
Join the SixSides.co team as we navigate the highs and lows of building a B2B SaaS company. From finding product-market fit to scaling sales and community-driven growth, we share real insights, tough lessons, and candid conversations about what it really takes to grow a successful SaaS business. Whether you’re a founder, marketer, developer, or just SaaS-curious, this is your backstage pass to the journey.
In this episode, Mitchell and Gavin celebrate a hugely positive WPFG demo, race to get the new app through Apple and Google review, unpack why SixSides’ customer-first culture is getting noticed, and wrestle with HubSpot pricing, a non-paying client, release automation, translations, and a new way of giving developers more ownership.
Chapters
- (00:00) – Intro
- (02:29) – WPFG demo feedback
- (04:17) – The final stretch for WPFG phase one
- (11:31) – App Store assets and a new SixSides look
- (12:59) – Our culture is shining through
- (14:36) – Automating the release process
- (17:14) – The HubSpot pricing surprise
- (20:34) – A hard client decision
- (22:59) – Chat, translations and giving developers more ownership
- (30:44) – Landing page progress and Gavin’s massive ride
In this episode, we cover:
- The overwhelmingly positive feedback from the latest WPFG app demo
- Replacing the need to manage 64 individual Facebook groups for sporting communities
- Getting the WPFG app through Apple App Store and Google Play review
- Managing TestFlight, external testers and beta feedback before launch
- The final polish required before rolling the app out to thousands of athletes
- Creating better App Store and Play Store assets for WPFG and SixSides
- Why SixSides’ customer-first culture is becoming a competitive advantage
- Using Claude to improve and automate the mobile app release process
- Managing multiple branded mobile apps from a single codebase
- The unexpected cost of HubSpot marketing contacts and whether the deal still makes sense
- What to do when a client keeps using your SaaS but stops communicating or paying
- Prototyping real-time chat and translation features for events
- Using AWS translation APIs and exploring on-device language models
- Giving developers outcome-based projects instead of tightly scoped tickets
- Preparing the development team to work independently while Mitchell is away
- Early progress on the redesigned SixSides landing page
- Gavin’s underprepared 70 km training ride ahead of a 100 km event
Got questions or topics you want us to cover? Email us at [email protected]
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Connect with us
- SixSides: sixsides.co
- Book a call with Gavin: call.sixsides.co
- Mitchell on Bluesky: mitchdav.is
- Mitchell on LinkedIn: mitchdav
- Gavin on LinkedIn: gavintye
- Gavin on YouTube: gavintye1
- SixSides on LinkedIn: sixsides
- SixSides on X: sixsidesevents
- SixSides on Bluesky: sixsides.co
- SixSides on Youtube: sixsidesco
- SixSides on Substack: sixsides
- SixSides on Skool: Community Builders Network
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