Our B2B SaaS Journey
Our B2B SaaS Journey
Podcast Description
Join the SixSides.co team as we navigate the highs and lows of building a B2B SaaS company. From finding product-market fit to scaling sales and community-driven growth, we share real insights, tough lessons, and candid conversations about what it really takes to grow a successful SaaS business. Whether you're a founder, marketer, developer, or just SaaS-curious, this is your backstage pass to the journey.
Podcast Insights
Content Themes
The podcast focuses on essential B2B SaaS themes including product-market fit, customer acquisition strategies, bootstrapping a startup, and managing founder dynamics, with specific episodes discussing the challenges of redundancy planning, the formulation of a customer advisory council, and the balance of sales and product development.
Join the SixSides.co team as we navigate the highs and lows of building a B2B SaaS company. From finding product-market fit to scaling sales and community-driven growth, we share real insights, tough lessons, and candid conversations about what it really takes to grow a successful SaaS business. Whether you’re a founder, marketer, developer, or just SaaS-curious, this is your backstage pass to the journey.
In this episode, Mitchell and Gavin deal with their first proper hater, reset their routines after a messy few weeks, unpack a six month marketing project for SixSides, and get into a surprisingly tense debate about whether AI is helping us work smarter or quietly making us lazier.
Links
Chapters
- (00:00) – Intro x2
- (01:33) – Meeting the first hater
- (03:56) – New habits die easy
- (08:01) – Fitness goals, walking, and pickleball
- (13:48) – Juggling multiple balls across SixSides and DealBuddi
- (17:46) – Planning a six month marketing project
- (20:39) – Research projects for the engineering team
- (23:37) – Redesigning the SixSides mobile app
- (35:13) – World Police and Fire Games delivery timeline
- (37:52) – AI is making us dumber
In this episode, we cover:
- Handling negative feedback from someone who does not believe in the SixSides vision
- Why the opportunity might be in the cracks that other people miss
- How moving house disrupted Gavin’s routines, habits, gym schedule, and focus
- Why new habits die easy, especially when your environment changes
- Mitch’s post-wedding fitness motivation struggles and the search for a new goal
- Pickleball, long walks, and finding achievable physical challenges
- Gavin juggling SixSides, DealBuddi, family revenue, house setup, sales, and lead generation
- The pressure of managing a team, delivering for the World Police and Fire Games, chasing customers, and exploring funding
- Planning a six month marketing project around community fundraising ideas
- Using research, interviews, webinars, podcasts, blog posts, LinkedIn content, and white papers as one connected marketing engine
- The SixSides community being set up on Skool
- Research projects for the engineering team across ticketing, event websites, and event registration
- Why the team paused coding for a week to research the market before building
- The new SixSides mobile app design, including native iOS patterns and liquid glass
- Reducing event organiser customisation so the app feels more cohesive
- Designing communities, events, explore flows, and future app navigation
- Preparing for the World Police and Fire Games timeline and internal testing window
- Offline mode research and why it may require a major rethink of the mobile app data layer
- Whether AI-generated research, code comments, LinkedIn posts, and internal communication can be trusted
- The difference between AI-generated work and AI-assisted thinking
- Why founders still need to slow down, think clearly, and care about quality
Got questions or topics you want us to cover? Email us at [email protected]
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Connect with us
- SixSides: sixsides.co
- Book a call with Gavin: call.sixsides.co
- Mitchell on Bluesky: mitchdav.is
- Mitchell on LinkedIn: mitchdav
- Gavin on LinkedIn: gavintye
- Gavin on YouTube: gavintye1
- SixSides on LinkedIn: sixsides
- SixSides on X: sixsidesevents
- SixSides on Bluesky: sixsides.co
- SixSides on Youtube: sixsidesco
- SixSides on Substack: sixsides
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