Our B2B SaaS Journey

Our B2B SaaS Journey
Podcast Description
Join the SixSides.co team as we navigate the highs and lows of building a B2B SaaS company. From finding product-market fit to scaling sales and community-driven growth, we share real insights, tough lessons, and candid conversations about what it really takes to grow a successful SaaS business. Whether you're a founder, marketer, developer, or just SaaS-curious, this is your backstage pass to the journey.
Podcast Insights
Content Themes
The podcast focuses on essential B2B SaaS themes including product-market fit, customer acquisition strategies, bootstrapping a startup, and managing founder dynamics, with specific episodes discussing the challenges of redundancy planning, the formulation of a customer advisory council, and the balance of sales and product development.

Join the SixSides.co team as we navigate the highs and lows of building a B2B SaaS company. From finding product-market fit to scaling sales and community-driven growth, we share real insights, tough lessons, and candid conversations about what it really takes to grow a successful SaaS business. Whether you’re a founder, marketer, developer, or just SaaS-curious, this is your backstage pass to the journey.
In this episode, Mitchell and Gavin are back with updates on life, lead gen, and looming travel plans. Gavin’s been down with the flu, but that hasn’t stopped him from pushing lead generation, testing video outreach on LinkedIn, and prepping for some big upcoming calls. The duo chats Father’s Day, outdoor adventures, and the strategy behind showing up in-person at key events.
Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.
Got questions or topics you want us to cover? Email us at [email protected]
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In this episode, we cover:
- Gavin’s sick week and how it reset his priorities
- Fun and chaos from Father’s Day celebrations
- Lead generation updates and why no one’s watching our Loom videos
- LinkedIn outreach strategies that aren’t landing (yet)
- Applying lessons from DealBuddi to SixSides
- The Sales Market Fit approach and why most founders get it wrong
- Big upcoming calls with Laravel Live Denmark and Volunteering WA
- Should Mitch join Gavin in Perth?
- Planning for Laracon AU and how we’re making time for each other
- Kicking off street-style interviews at events
- Dashboard development updates for SixSides organisers
- Why it’s time to over-service early customers
- Gavin’s LinkedIn profile overhaul and the new branding direction
Chapters:
- (00:00) – Intro
- (00:25) – Gavin’s been sick
- (02:25) – Father’s Day catchups
- (08:30) – The changing seasons and productivity energy
- (10:20) – Gavin’s 20kg weight loss challenge
- (11:08) – Lead gen and outreach update
- (13:13) – LinkedIn videos and zero engagement
- (17:15) – Why getting people to click is the first battle
- (22:56) – Applying learnings from DealBuddi to SixSides
- (27:20) – The value of making people problem aware
- (29:31) – Upcoming calls with Denmark and Volunteering WA
- (32:05) – Planning Mitch’s Perth trip
- (33:49) – Laracon AU plans and community involvement
- (38:44) – Wrapping up dashboard development and app work
- (42:14) – Gavin’s plans for webinars and LinkedIn branding
Atlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you’re a startup finding product-market fit or an enterprise scaling digital transformation, Atlas ensures your tech vision becomes reality. Learn more at atlas.dev.
Gavin Tye is a sales strategist and the creator of Sales Market Fit (SMF) – a game-changing framework that helps B2B startups unlock predictable, scalable growth. With over 20 years of experience in high-value SaaS sales, Gavin has cracked the code on why businesses struggle to close deals and how they can transform their approach. Sales Market Fit aligns positioning, go-to-market strategies, and sales execution into a repeatable process that wins more clients with less friction. Learn how to stop relying on hope and start winning with a deliberate, proven sales strategy at salesmarketfit.co.
Links:
- SixSides: sixsides.co
- Book a call with Gavin: call.sixsides.co
- Sales Market Fit: salesmarketfit.co
Connect with us:
- Mitchell on Bluesky: mitchdav.is
- Mitchell on LinkedIn: mitchdav
- Gavin on LinkedIn: gavintye
- Gavin on YouTube: gavintye1
- SixSides on LinkedIn: sixsides
- SixSides on X: sixsidesevents
- SixSides on Bluesky: sixsides.co
- SixSides on Youtube: sixsidesco
- SixSides on Substack: ourb2bsaasjourney

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