Our B2B SaaS Journey
Our B2B SaaS Journey
Podcast Description
Join the SixSides.co team as we navigate the highs and lows of building a B2B SaaS company. From finding product-market fit to scaling sales and community-driven growth, we share real insights, tough lessons, and candid conversations about what it really takes to grow a successful SaaS business. Whether you're a founder, marketer, developer, or just SaaS-curious, this is your backstage pass to the journey.
Podcast Insights
Content Themes
The podcast focuses on essential B2B SaaS themes including product-market fit, customer acquisition strategies, bootstrapping a startup, and managing founder dynamics, with specific episodes discussing the challenges of redundancy planning, the formulation of a customer advisory council, and the balance of sales and product development.
Join the SixSides.co team as we navigate the highs and lows of building a B2B SaaS company. From finding product-market fit to scaling sales and community-driven growth, we share real insights, tough lessons, and candid conversations about what it really takes to grow a successful SaaS business. Whether you’re a founder, marketer, developer, or just SaaS-curious, this is your backstage pass to the journey.
In this episode, Mitchell and Gavin talk through their best month yet in podcast downloads, Gavin’s rapid expansion into multiple podcasts, and the final lead-up to the Volunteering WA event — including Mitch’s mad dash to polish features and release a build in time. They also reflect on a tough week of stress, miscommunication, and their first big disagreement as co-founders, and how they worked through it. Plus, there’s a deep dive into why traditional digital lead generation is losing effectiveness — and how in-person events might be the comeback story.
Links
- Subscribe to the newsletter: sixsides.substack.com
Chapters
- (00:00) – Intro
- (00:43) – The Leap podcast launch
- (03:41) – Podcast download growth
- (05:59) – Volunteering WA prep
- (07:26) – Juggling three major events this week
- (09:46) – Last-minute app tweaks and release plans
- (11:09) – Recap video design decisions
- (13:06) – Photo timing, music, and recap video UX
- (16:05) – Video formats for social media
- (17:12) – Gavin’s on-the-ground plan for interviews in Perth
- (19:01) – Hope for a smooth event rollout
- (20:35) – The DocuSign debate
- (22:29) – Business case writing for WorldShare
- (25:08) – Streamlining the process with Fireflies
- (26:06) – Sales learnings from recent calls
- (28:52) – We didn’t get the grant
- (31:16) – In-person lead gen is making a comeback
- (33:37) – The case for businesses building community
- (34:58) – SixSides vs online event platforms
- (36:31) – Making content AI searchable
- (38:06) – DealBuddi and LLM-ready SEO
- (39:16) – Mitch and Gavin’s falling out (and how they resolved it)
- (47:07) – Next week’s in-person catch-up in Brisbane
- (48:09) – Recording plans for next week’s episode
- (50:07) – Laracon AU volunteering and wrap-up
In this episode, we cover:
- Celebrating the show’s best-ever month for downloads
- Gavin’s new podcast series, The Leap, and upcoming guests
- Preparing for Volunteering WA, Founders Collective, and WorldShare’s Cambodia event
- Recap video functionality and design tweaks before release
- Shifting lead generation from digital back to in-person
- Building a business case for WorldShare and how it became a new playbook
- Honing the SixSides value prop in real sales conversations
- Reflecting on not getting the Ignite Ideas Grant
- The emotional toll of juggling multiple businesses and responsibilities
- How Mitch and Gavin handled their first real co-founder conflict
- Behind the scenes of Gavin’s push for video interviews and content strategy
- Why AI-written cold emails are losing their edge
- SEO vs LLM optimisation and what they’re doing for visibility
- Using SixSides as a live case study at Volunteering WA
- The vision for helping regular businesses run community events
- What’s next for the product roadmap post-event season
Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.
Got questions or topics you want us to cover? Email us at [email protected]
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Connect with us
- SixSides: sixsides.co
- Book a call with Gavin: call.sixsides.co
- Mitchell on Bluesky: mitchdav.is
- Mitchell on LinkedIn: mitchdav
- Gavin on LinkedIn: gavintye
- Gavin on YouTube: gavintye1
- SixSides on LinkedIn: sixsides
- SixSides on X: sixsidesevents
- SixSides on Bluesky: sixsides.co
- SixSides on Youtube: sixsidesco
- SixSides on Substack: sixsides
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