Our B2B SaaS Journey
Our B2B SaaS Journey
Podcast Description
Join the SixSides.co team as we navigate the highs and lows of building a B2B SaaS company. From finding product-market fit to scaling sales and community-driven growth, we share real insights, tough lessons, and candid conversations about what it really takes to grow a successful SaaS business. Whether you're a founder, marketer, developer, or just SaaS-curious, this is your backstage pass to the journey.
Podcast Insights
Content Themes
The podcast focuses on essential B2B SaaS themes including product-market fit, customer acquisition strategies, bootstrapping a startup, and managing founder dynamics, with specific episodes discussing the challenges of redundancy planning, the formulation of a customer advisory council, and the balance of sales and product development.
Join the SixSides.co team as we navigate the highs and lows of building a B2B SaaS company. From finding product-market fit to scaling sales and community-driven growth, we share real insights, tough lessons, and candid conversations about what it really takes to grow a successful SaaS business. Whether you’re a founder, marketer, developer, or just SaaS-curious, this is your backstage pass to the journey.
In this episode, we’re back from the break and gearing up for the biggest pitch of our SaaS journey so far. Gavin walks us through how we approached pricing for Project Rendezvous — a potentially game-changing deal — while Mitch shares what he didn’t finish during the holidays.
We also get into prepping for AIME, our lead capture tool, why we’re ordering custom dice (yes, dice), and a whole lot of honest founder chat about fitness, burnout, and figuring out what kind of company we want to be.
Links
Chapters
- (00:00) – Intro – back for 2026
- (00:37) – Holiday catch-up – first aid incident and a tough Christmas
- (06:00) – Mitch’s new pool table hobby (and the 8 Ball Pool app)
- (10:34) – Project Rendezvous update – sponsor prospectus and indicative pricing
- (12:25) – Pricing advice – “get the logo first, pricing second”
- (16:42) – Big opportunity pressure – backlog, speed, and protecting advantage
- (20:24) – Learning from podcasts – growth tactics and AI agents in sales
- (26:57) – AIME prep – booth planning, swag, and ordering custom SixSides dice
- (31:47) – Mitch’s “spectacle” ideas vs conference reality
- (32:40) – AR concept – how we might wow people at the booth
- (34:10) – Badge scanning tool – OCR lead capture and follow-ups
- (36:18) – Do we even need a TV? Booth strategy chat
- (38:48) – Travel logistics – flights, accom, and budgeting
- (41:26) – Mitch’s tea ceremony – getting “married” before the wedding
- (43:28) – Project Hammer Sydney trip planning
- (44:35) – Virtual office – looking legit with a business address
- (45:48) – Fitness goals – running, Strava, Parkrun, and wedding prep
- (52:13) – Wrap-up – where to find us and the SixSides dice giveaway
In this episode, we cover:
- Our experiences over the holiday period (including some intense moments)
- Why Mitch didn’t get as much done on SixSides as he hoped
- The story behind Project Rendezvous and our pricing strategy
- Creating sponsor and pricing documents for a major event
- How Gavin’s ex-CEO helped shape our approach
- Planning for AIME: dice giveaways, AR interactions, and more
- Whether we need to aim higher for in-person events
- Why Gavin is rethinking our pace and whether we should stay bootstrapped
- What we’re learning from other SaaS founders via podcasts
- Our lead capture tool and how OCR is helping us demo at AIME
- Virtual offices, customer perception, and looking legit
- Fitness goals and accountability leading into Mitch’s wedding
- Mitch’s pool table obsession (and why 8 Ball Pool is surprisingly educational)
Expect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.
Got questions or topics you want us to cover? Email us at [email protected]
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Connect with us
- SixSides: sixsides.co
- Book a call with Gavin: call.sixsides.co
- Mitchell on Bluesky: mitchdav.is
- Mitchell on LinkedIn: mitchdav
- Gavin on LinkedIn: gavintye
- Gavin on YouTube: gavintye1
- SixSides on LinkedIn: sixsides
- SixSides on X: sixsidesevents
- SixSides on Bluesky: sixsides.co
- SixSides on Youtube: sixsidesco
- SixSides on Substack: sixsides
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