B2B Unlock
B2B Unlock
Podcast Description
Unlocking secrets of the B2B growth.
Podcast Insights
Content Themes
The podcast focuses on B2B growth, marketing strategies, and sector-specific challenges, with episodes covering topics such as website translation in the European market, complexities of B2B marketing in cybersecurity, and navigating the iGaming landscape in emerging markets, offering insights on aligning sales and marketing efforts and leveraging AI in various industries.
Unlocking the secrets of growth.
In this episode of Growth Unlock, Chloé Kfoury, head of marketing at Orient 499, shares her journey into the world of marketing and craftsmanship, emphasizing the importance of storytelling, cultural fusion, and sustainability in luxury branding.
She discusses the unique artisan collaborations that define Orient 499's products and the brand's commitment to preserving traditional crafts. Chloé also highlights the significance of combining online and offline experiences, leveraging AI for marketing and production, and the importance of authenticity in luxury marketing.
She concludes with advice for new luxury brands on establishing a strong foundation and understanding their purpose.
#growthunlock #growth #orient499 #luxurymarketing #craftsmanship #sustainability #storytelling #culturalfusion #e-commerce #AImarketing
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