In this episode, Niccolò Bencini, co-founder and CEO of Barberino's, shares insights into the luxury men's grooming industry, discussing the brand's journey from a single shop in Milan to expanding into the U.S. market.

He highlights the importance of creating a unique customer experience, navigating regulatory challenges, and leveraging both online and offline marketing strategies.

Niccolò emphasizes the significance of emotional connections with customers and the need for brands to maintain a physical presence in an increasingly digital world. He also offers valuable advice for aspiring entrepreneurs about dedication and focus in building a successful business.