The Sports PR Huddle

The Sports PR Huddle
Podcast Description
Welcome to The Sports PR Huddle—the weekly podcast where sports PR pros come together to learn, share, and grow. Whether you're in the early stages of your career or a seasoned executive, this show brings you the insights, strategies, and advice you need to succeed in the fast-paced world of sports public relations.
Each episode features in-depth interviews with industry leaders, including PR professionals, sports business executives, and external experts who bring unique perspectives to the table. We cover everything from strategic messaging and storytelling to leadership, crisis management,
Podcast Insights
Content Themes
This podcast focuses on a variety of themes within sports public relations, including strategic messaging, crisis management, and measurement of PR effectiveness. For example, the episode on measuring the ROI of PR campaigns highlights key challenges and techniques in demonstrating value, while also featuring advice from industry leaders like Katie Paine.

Welcome to The Sports PR Huddle—the podcast where sports PR pros come together to learn, share, and grow. Whether you’re in the early stages of your career or a seasoned executive, this show brings you the insights, strategies, and advice you need to succeed in the fast-paced world of sports public relations.
Each episode features in-depth interviews with industry leaders, including PR professionals, sports business executives, and external experts who bring unique perspectives to the table. We cover everything from strategic messaging and storytelling to leadership, crisis management,
Episode 6 of “The Sports PR Huddle” becomes a learn-with-us conversation that informs listeners why understanding the differences of different measurement categories in sports PR that could allow for deeper understanding of impact.
Our guest is Steph Bridgeman, a media measurement expert at Experienced Media Analysts in the United Kingdom.
After diving into the evolution of media measurement, the episode touches on the significance of continuous learning, and the distinction between media monitoring and evaluation. We’ll of course touch on an area of measurement that some communications pros errantly mislabel – hence the focus of this edition entitled: “Outputs, Outtakes and Outcomes: Diving Into Different Communication Measurements.”
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Some listener takeaways should you tune-in:
1. Continuous learning is essential in the evolving PR landscape.
2. The AMEC framework provides a structured approach to measurement.
a. Framework: https://amecorg.com/amecframework/framework/interactive-framework/
b. Taxonomy: https://amecorg.com/amecframework/home/supporting-material/taxonomy/
3. Outputs are the visible results of communication efforts. Outtakes reflect audience perceptions and thoughts. Outcomes measure changes in behavior and engagement.
4. Adopting boardroom language is crucial for communication professionals, so starting small with measurement can lead to meaningful insights.
5. Curiosity drives better measurement practices and collaboration within the PR community fosters knowledge sharing.
Notable Timestamps:
00:00 Introduction to Sports PR and Measurement
02:18 Steph Bridgeman's Journey in Media Measurement
07:45 The Evolution of Media Measurement
11:52 The Importance of Continuous Learning in PR
15:31 Understanding Outputs, Outtakes, and Outcomes
20:39 Differentiating Measurement from Media Monitoring
23:56 Setting Objectives for Effective Measurement
27:44 (More) Understanding Outputs, Outtakes, and Outcomes
30:50 The Financial Impact of Communication
35:59 Adopting the Language of the Boardroom
40:34 Starting Small with Measurement
46:39 The Importance of Curiosity in Measurement
54:18 Resources and Opportunities in Measurement

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