The Sports PR Huddle
The Sports PR Huddle
Podcast Description
Welcome to The Sports PR Huddle—the weekly podcast where sports PR pros come together to learn, share, and grow. Whether you're in the early stages of your career or a seasoned executive, this show brings you the insights, strategies, and advice you need to succeed in the fast-paced world of sports public relations.
Each episode features in-depth interviews with industry leaders, including PR professionals, sports business executives, and external experts who bring unique perspectives to the table. We cover everything from strategic messaging and storytelling to leadership, crisis management,
Podcast Insights
Content Themes
This podcast focuses on a variety of themes within sports public relations, including strategic messaging, crisis management, and measurement of PR effectiveness. For example, the episode on measuring the ROI of PR campaigns highlights key challenges and techniques in demonstrating value, while also featuring advice from industry leaders like Katie Paine.
Welcome to The Sports PR Huddle—the podcast where sports PR pros come together to learn, share, and grow. Whether you’re in the early stages of your career or a seasoned executive, this show brings you the insights, strategies, and advice you need to succeed in the fast-paced world of sports public relations.
Each episode features in-depth interviews with industry leaders, including PR professionals, sports business executives, and external experts who bring unique perspectives to the table. We cover everything from strategic messaging and storytelling to leadership, crisis management,
In this episode of the Sports PR Huddle entitled ”Creating value in sports corporate communications roles” Tim Miller interviews Kelly Ross, the manager of employerbrand strategy and communications for the Pittsburgh Pirates. Kelly shares her unique journey into sports communications, emphasizing the importance ofcreating value through effective corporate communications.
She discusses her day-to-day responsibilities, the significance of internal communications, andhow storytelling plays a crucial role in connecting with fans and employees alike.
Kelly also offers valuable advice for aspiring sports communicators, highlighting the need for resilience, curiosity, and the willingness to embrace opportunities. The conversation concludes with insights into the future ofinternal communications in sports and the importance of building a personal brand through storytelling.
Five listener takeaways should youtune in:
1. A journeyinto sports communications can be unconventional but fulfilling.
2. Whyinternal communications are crucial for aligning teams and enhancingengagement.
3. Storytellingis key to connecting with fans and employees, but public speaking skills are stillvital for success in communications roles.
4. Buildingrelationships is fundamental to effective storytelling.
5. Thefuture of sports communications will focus on internal messaging and employeeengagement.
Notable timestamps
00:00 Introduction toSports PR Huddle
00:56 Kelly Ross'sJourney to the Pirates
03:46 Creating Value inSports Corporate Communications
07:17 A Day in the Lifeof a Sports Communicator
10:06 NavigatingStorytelling in Sports
13:53 Measuring Successin Communications
16:32 Pinch Me Momentsin Sports PR
20:12 The Human Touchin Storytelling
23:51 The Importance ofInternal Communication
25:23 Navigating CareerTransitions and Education
31:41 Building aPersonal Brand through Storytelling
33:42 The Future ofInternal Communications in Sports
38:06 Finding Balanceand Staying Inspired
40:18 ConnectingAuthentically with the FORD Method
42:53 Qualities forSuccess in Sports Communications
Disclaimer
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