The Creative Drive Audio Podcast
The Creative Drive Audio Podcast
Podcast Description
The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys.
Podcast Insights
Content Themes
The podcast delves into themes of creativity in automotive culture, featuring episodes that cover a range of topics including motorsport photography, the creative process behind successful media campaigns, the intersection of technology and engines, and personal journeys of automotive enthusiasts such as how sim racing is influencing real-world racing careers.
The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys.
In this episode of The Creative Drive, host Taro Koki sits down with the one and only Larry Chen. Larry is one of the most iconic and influential automotive photographers and content creators in the world today. Known for his unmistakable style, relentless work ethic, and deep love for car culture, Larry has become the go-to visual storyteller for some of the biggest names in motorsports and the aftermarket world.
Starting from humble beginnings shooting cars on the streets of Los Angeles, Larry turned his passion into a career by mastering the craft of automotive photography — capturing not just cars, but the spirit behind them. His work spans every corner of the car world: from grassroots drift events to the global stage of Formula Drift, from SEMA builds to Pikes Peak, from classic JDM icons to electric hypercars.
He is the official photographer for Formula Drift, a Canon Explorer of Light (one of the most prestigious honors in the photography world), and a creative force behind brands and countless OEM and aftermarket brands.
If you’ve seen a jaw-dropping rolling shot, an epic drift angle frozen in time, or a SEMA build immortalized before it hit the floor — chances are, Larry Chen was behind the lens.
0:00 Cold Open
01:12 Taro Koki intro to Larry Chen on the Creative Drive
02:15 Larry Chen on Air Water Luftgekuhlt and Jeff Zwart
05:05 Nordvpn.com/racer ad Use coupon code:RACER
06:45 Larry Chen on how to shoot Air Water Luftgekuhlt
08:11 Larry Chen on being inducted to the Formula Drift Hall of Fame
14:45 Larry Chen wishes Jeff Zwart was his dad
16:35 Larry Chen on his new book Life At Shutter Speed by Carrara Media carrarabooks.com
22:35 Larry Chen on being in front of the camera and 1M followers on Instagram
25:30 Larry Chen on Asian representation
30:00 BMW E3 M3 7 Eleven race car
31:15 Larry Chen on Pikes Peak International Hill Climb
28:10 Larry Chen on Ken Block
42:30 Getting stopped by cops during a shoot
48:50 Larry Chen on video projects like Hagerty’s
51:10 Larry Chen on legacy automotive media and
54:59 Formula 1 Drive to Survive spawning racecar drivers and car enthusiasts
58:00 Driving at Ebisu Circuit Spring Matsuri
01:00:00 Larry Chen on running a media business
01:01:45 Larry Chen on working with brands
01:06:00 Creative Drive Rapid Fire with Larry Chen
01:11:17 Who’s Boosting It? with Larry Chen
01:15:00 Larry Chen’s Creative Drive is Life Fulfillment
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🎧 Available on Spotify, Apple Podcasts, and everywhere you listen.
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