The Creative Drive Audio Podcast
The Creative Drive Audio Podcast
Podcast Description
The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys.
Podcast Insights
Content Themes
The podcast delves into themes of creativity in automotive culture, featuring episodes that cover a range of topics including motorsport photography, the creative process behind successful media campaigns, the intersection of technology and engines, and personal journeys of automotive enthusiasts such as how sim racing is influencing real-world racing careers.

The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each episode features conversations with a diverse range of creatives, including YouTubers, directors, authors, designers, builders, and photographers, as well as industry journalists and creator economy experts. Together, we delve into what drives these creators, how they got started, their creative process, their inspirations, and their insights on building an audience in today’s digital landscape. From stories of success to overcoming setbacks, The Creative Drive offers listeners a candid look into the minds of automotive creators and their journeys.
Auto shows are evolving — and the LA Auto Show might be leading the charge. In this episode, we sit down with David Fortin, VP of Marketing for the LA Auto Show and Automobility LA, to talk about why the RACER Creator Awards is a perfect fit for the LA Auto Show and how car culture is shifting from static displays to full-blown cultural experiences.
From influencer collaborations and immersive experiences to live content and creator partnerships, this is where cars meet culture — and where the next generation of fans and brands connect.
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#RACERCreatorAwards #LAAutoShow #CreativeDrivePodcast #Racer #AutoMobilityLA #CarCulture

Disclaimer
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